Cebuana Lhuillier ranked among top digital engagement leaders in PH
LEADING microfinance services provider Cebuana Lhuillier scored a huge achievement as it has recently been named one of the Top Most Engaged Brands on social media in the Philippines by internet analytics firm Emplifi.
Cebuana Lhuillier ranked high in customer engagement on the world’s most active social media platforms and channels Facebook (2nd), Instagram (5th), TikTok (3rd), and Viber (5th). The company also has the truly rare distinction of being the only brand that consistently appeared on in the top five list across all tracked social media platforms.
“We are so proud of this distinction as it validates the work, we have been doing to communicate effectively to our clients. We take pride in being the most engaged financial brand in the digital arena and have in fact, kept up with top lifestyle and FMCG brands in terms of online presence,” said Michael Sena, First Vice President and Group Head for Cebuana Lhuillier’s Integrated Marketing and Communications.
With these top finishes, Cebuana Lhuillier joins local giants such as Jollibee and Smart Communications, Inc., as well as popular international brands such as Adidas and Uniqlo, as a company that frequently and consistently engages with their customers and successfully scales its reach.
Cebuana Lhuillier uses its strong social media presence to actively engage millions of Filipinos online and to fully serve their needs in the fastest and most convenient way possible, adding to the high-quality service it already provides in its over 3,000 branches nationwide.
“Pursuing our mission of financial inclusion for Filipinos is the very core of what we do. Vital to this is for us to reach out and communicate to our dear Ka-Cebuanas as efficiently and effectively possible and digital space is one way to achieve that. We will continue to go above and beyond to give our Ka-Cebuanas the kind of exceptional service and assistance they always deserve,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.
Cebuana Lhuillier’s groundbreaking digital offerings include the highly convenient eCebuana app, a product of the Cebuana Lhuillier Bank, which enables Cebuana Lhuillier clients to conveniently access micro financial services such as Micro Savings, Money Remittance, Bills Payment, and E-load services; ProtectNow, its easily accessible online insurance marketplace; Cebuana Lhuillier Jewelry Online, where customers can instantly buy pre-loved authentic gold jewelry; Cebuana From Home, its online and door-todoor service that brings the brand’s classic microfinance services to customers at home; and CebuanaXpress, the first digital pawning lifestyle app.
From consistently keeping customers informed on the best products fit for their needs, to keeping them posted on unmissable promos, addressing realtime concerns, and even providing entertainment, Cebuana Lhuillier further cements its role as Filipinos’ trusted partner in their own blossoming success stories of hard work and perseverance.