Packaging should be green, smart— experts

RECOVERING from the effects of the pandemic, the packaging and manufacturing industries are up on their toes to use technological developments to come up with smart and inventive packaging that is reflective of the times.

“With the present appetite for sustainable packaging and consumers’ increased environmental and ethical consciousness, we have also witnessed altering global sentiments in the packaging industry. The packaging industry is rebounding now after the pandemic but we are optimistic,” said Mark Prakasvudhisarn of Informa Markets.

Informa recently organized ProPak Philippines, attended by industry players from all over the world, including the World Packaging Organization, the Australian Institute of Packaging, and Active & Intelligent Packaging Industry Association.

With a focus on sustainability, automation and packaging design, more private enterprises will be relying on technology in order to stay relevant and ahead of the curve. At ProPak Philippines 2023, packaging trends were extensively discussed and shared by industry leaders and experts.

Packaging nowadays is more than a receptacle for products. Technology-enabled solutions embedded in the packaging can now provide consumers with convenience, security and product information.

“Smart packaging nowadays also informs you how to recycle, how to reuse, and how to educate consumers on what to do with the packaging after it is used,” said Andrew Manly, communications director of Active & Intelligent Packaging Association.