Embracing the oat milk craze
Asia’s beloved oat milk brand makes Manila debut
RECOGNIZED for its quality and taste, Oatside is available in various cafes and supermarkets throughout countries like Singapore, South Korea, Japan, Thailand, Malaysia, and Indonesia.
Now, Oatside has made its way to the Philippines bringing its sought-after offerings to select retail locations. This development allows oat milk lovers to indulge in the creamy goodness of Oatside, catering to the growing demand for plant-based milk alternatives.
In a festive event held last week, Singaporean Founder and CEO Benedict Lim spoke to some members of the press and the blogging community, including celebrities and social media personalities to talk about the brand.
Lim said he started Oatside when he saw a gap in the market for a plant-based milk that offers a creamy and malty taste profile that is familiar to people who don’t typically drink plant milk.
“We know that taste is often a barrier for more people adopting sustainable milk, so our goal was to develop an oat milk that could overcome these perceptions. It was a challenge developing the right product with existing setups at contract manufacturers in the early days, so we took the longer approach of building our own production line that allowed us more customization and control over the oat extraction process,” said Lim.
Oatside is one of Asia’s few “full-stack” plant milk start-ups. Oatside has retained full jurisdiction over its entire production process, from sourcing its Australian oats, to oat extraction to filling. This allows customization in the production process of our delicious oat milk, and the ability to ensure that only sustainably-sourced ingredients of the highest quality are used. Oatside is plant-based, lactose-free, cholesterol-free, and low in saturated fats.
Sustainability has been core to the mission of driving plant-based milk globally —the production of oat milk requires 90 percent less land and water and produces 70 percent less emissions as compared to the production of cow’s milk, which makes it much more sustainable.
Today, Oatside is available in partner cafes in the Philippines including PickUp Coffee, FRNK, and Bo’s Coffee; and starting this month, Oatside Barista Blend and Chocolate will be available on the shelves of major retailers nationwide, starting with Landers and Puregold—and on e-commerce platforms like Lazada and Shopee.
Oatside Barista Blend’s creaminess gives body to coffees and teas, but is neutral enough to allow the coffee and tea notes to shine through. Oatside Barista Blend also creates beautiful microfoam when steamed for latte art, making it a favorite among baristas. Oatside Chocolate is a dark, rich chocolate oat drink made with a Rainforest Alliance-certified Indonesian-African cocoa blend, no added flavors, and with less sugar than most chocolate milk.