Alviera presents a unique and festive holiday celebration in Pampanga
AYALA Land Alviera recently unveiled the Northern Floats Festival, a 4-week event beginning November 25 until December 17, 2023. The festival is set to brighten up the skies of Porac, Pampanga, and bring together live entertainment, exciting games and activities, great food, and a touch of Christmas magic.
Present to officially light up the skies of Porac were Hon. Mayor Jing Capil
and Alviera Estate Project Development Head Melanie Eugenio-Trivino flanked by Nuevocentro, Inc. Treasurer Regina Magbitang, Nuevocentro, Inc. Chairman Clarissa Leonio-Asuncion, Department of Tourism Region 3 supervising officer Chriselle Yambao, Ayala Land Estates, Corporate and Malls Brand and Communications head Chrissy Roa, Porac Vice Mayor Francis Laurence Tamayo
and Councilor Hilario Dimalanta
Mayor Capil expressed his gratitude for the event, stating, “We are grateful that Alviera has brought life to our town with activities and projects which have improved tourism. This month, our town will be celebrating many festivals with the upcoming Binulu Festival, the Balas Festival, and now the Northern Floats Festival. Now, with Alviera, we look forward to sharing the natural beauty of Porac, Pampanga with all.”
Eugenio-Trivino added, “With the full campus operations of Miriam College, the beginning of the development of the La Salle botanical gardens, the new facility we are building for golf enthusiasts, and eventually the first of our commercial and retail offers, we hope to build a community and space for all to create memorable adventures.”
Media and special guests were given a preview of what’s in store for the festival with a walkthrough and hands-on experience of the game booths, food stalls, LED night kite display, and an official lighting ceremony.
At the heart of the festival are stunning, larger-than-life floats to introduce Alviera’s very own Christmas characters: Alvie, Sandy, Christoff, Sparkles, Fin, and the Jingle Belles. There will also be carnival-themed activities, as well as live music and food stalls. In collaboration with the Kite Association of the Philippines, the festival will also be featuring giant LED night kites, the first-ever in the Philippines. Festival goers can also enjoy special access to adventure destination SandBox, bike trails, and the exclusive Alviera Country Club.
“We hope to inspire kids and kids-at-heart to discover new places and to share new adventures with their family and loved ones, especially during the Christmas season,” shared EugenioTrivino. “In the coming years, we look forward to offering more experiences for our community.”
Just a few hours from Metro Manila, Alviera is strategically located and is easily accessible via major expressway networks, the North Luzon Expressway (NLEX), Subic-Clark-Tarlac Expressway (SCTEX), and Tarlac-PangasinanLa Union Expressway (TPLEX). This joint development by Ayala Land Inc. and Leonio Land Holdings Inc. is an integrated mixed-use estate surrounded by the scenic terrain of Porac, Pampanga.