Manila Standard

‘D’ of viral ‘Wag na tayo mag-break, please.’ billboard breaks silence

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THE mystery billboard towering along C5 in Quezon City, “Wag na tayo mag-break, please. Love, D,” has gone viral online. Speculatio­n ran rampant, with many attributin­g the message to various artists pleading with their exes.

To the surprise of many, this was no personal plea; it was a masterfull­y orchestrat­ed marketing campaign by Dermorepub­liq, a Filipinoow­ned skincare brand, as seen in the new billboard installmen­t last April 9.

Dermorepub­liq offers a range of meticulous­ly crafted products designed to address various skincare needs. Among their standout products are the 5 percent Niacinamid­e

+ HA Serum, Niacinamid­e Clarifying Toner, Niacinamid­e Botanical Face Wash, Alpha Arbutin + HA Serum, and Niacinamid­e Face Bar, tailored specifical­ly for brightenin­g purposes.

The brand’s 2.5 percent Retinol Serum and 1 percent Hyaluronic Acid and Snail Mucin Serum are revered for their anti-aging properties and exceptiona­l hydration benefits. Complement­ing these essentials are AHA and BHA serums, glycolic acid treatments, body bars, spot treatments, and more, all elegantly presented in Dermorepub­liq’s sophistica­ted, minimalist packaging.

Dermorepub­liq earned the esteemed title of the top skincare brand by TikTok Shop Philippine­s during its 9.9 Sale in 2023, achieving an impressive sales milestone of 13,000 units across 11,000 orders within that exclusive time alone.

While “D” may not be an individual, its message resonates deeply as an act of self-love. Dermorepub­liq’s mission extends far beyond convention­al skincare; it is a beacon of empowermen­t, urging individual­s to embrace their unique beauty and conquer their insecuriti­es.

“In a market saturated with skincare options, Dermorepub­liq stands as a beacon of reliabilit­y and innovation,” states Keith Sta. Barbara, Dermorepub­liq’s Chief Executive Officer. “Our Filipino roots ensure a deep understand­ing of local needs and preference­s, while our global aspiration­s signal a commitment to excellence on the internatio­nal stage.”

Dermorepub­liq, a Filipinoow­ned skincare company, is one of the renowned TikTok Shop skincare brands. It is renowned for its essential sciencebas­ed formulatio­ns tailored for men and women aged 18 to 35, offering affordable and effective skincare solutions. Dermorepub­liq provides 21 effective skincare products tailored to diverse needs, all priced under 500 pesos. Backed by FDA approval and thousands of positive reviews, it competes with internatio­nal brands in quality and affordabil­ity.

 ?? ?? ‘Wag na tayo mag break please, Love, D’ billboard along C5 in Quezon City went viral in March
‘Wag na tayo mag break please, Love, D’ billboard along C5 in Quezon City went viral in March
 ?? ?? Skincare brand Dermorepub­liq is the mastermind behind the trending billboard
Skincare brand Dermorepub­liq is the mastermind behind the trending billboard

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