Manila Standard

Summer deals and inclusive beauty for everyone

- By Angelica Villanueva

SM BEAUTY is turning up the heat more this summer as it recently launched “So Much Heat” campaign, offering its customers everything they need to look and feel their best under the scorching sun.

In its first-ever Summer Socials event, SM Beauty celebrated its summer campaign that aims to provide hot deals on a wide range of summer beauty must-haves.

“Today, we are celebratin­g summer with our campaign, ‘So Much Heat’ at SM Beauty. It’s already in full swing but to be honest, when we were planning for this campaign, we didn’t think that it would literally be so much heat,” said SM Beauty Business Developmen­t Controller Anna Llamas.

The campaign went beyond just hot deals on summer essentials. It’s also a celebratio­n of the season, encouragin­g customers to embrace the vibrant energy of summer.

“SM Beauty offers the widest selection in terms of summer essentials that will keep you glowing and of course, sun-protected,” she added.

Whether you’re prepping for a beach trip or just need to stay cool and fresh with the continuous rise of heat index, Llamas added that being the top beauty destinatio­n in the country, SM Beauty makes sure that “we’ve got it all for you” with its wide range of selections of beauty essentials – both local and internatio­nal.

“This 2024, there’s so much in store for everyone. At SM Beauty, we continuous­ly strive to expand our selection of not only local but also internatio­nal brands and products to upgrade our store environmen­t,” continued Llamas.

Llamas also emphasized the importance of inclusivit­y and diversity with SM Beauty.

“I want to share that when we talk about SM Beauty, we mean inclusive beauty. At SM Beauty, we celebrate ‘So Much Beauty’ because there is a space for everyone,” she stated.

She also suggested that this is the perfect time to stock up on suncare, personal care items, cosmetics, haircare products, and skincare essentials to achieve all your beauty goals as SM Beauty also offers hot deals exclusive to its SMAC members.

SM Beauty customers can pamper themselves with amazing discounts with its. Enjoy up to 50 percent off on select products and an additional 10 percent off when customers get to spend an amount of P2,500.

At SM Bacoor, shoppers can also get an extra 10 percent off on girls’ teen wear from participat­ing brands.

On the other hand, more promos await SM mallgoers with its hair blowout deals starting from April 25 to May 1 where haircare and styling products are going on for more discounts of up to 50 percent off.

SMAC cardholder­s can also visit the So Much Heat summer pop-up booth at SM Makati, for a chance to get a personaliz­ed jelly pouch.

 ?? ?? SM Beauty’s ‘So Much Heat’ campaign offers customers a range of deals for their summer essentials *
SM Beauty’s ‘So Much Heat’ campaign offers customers a range of deals for their summer essentials *

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