The Manila Times

Get ready for the Thai pop invasion

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SHE is “sexy, naughty and bitchy.” She believed in love. She made your temperatur­e rise like El Niño! and come rain or shine, zoomed into the consciousn­ess of Asian audiences with her voice and charisma. Now, she is Ready For Love. Not in literal sense though, as this is the title of the third internatio­nal album of Asia’s Queen of Pop Tata Young.

The album features 12 amazing tracks including “Perfection,” the song co-written by Leona Lewis, “My Bloody Valentine” and the carrier single “Ready for Love.” Recorded and mixed in Germany, it shows a more sophistica­ted and sassier Tata, cementing her image as one of the most recognizab­le names in English pop and ready to take on the world.

Tata Young was born in Bangkok, Thailand. The daughter of an American and a Thai mother, she grew up surrounded by music and dance. She was inspired one night while watching TV of a star search talent show and with her parents’ support she began to realize her dreams. At the tender age of 11, Tata outperform­ed 5,300 other young children to be crowned winner of the Internatio­nal Junior Singing Contest, she sang her convincing rendition of “One Night Only.” She caught the attention of a music executive and went on to record her first solo album Amita Tata Young which sold more than 1 million units in just five month. At only 15, Tata was billed Thailand’s biggest pop sensation, a standing which was cemented when sales of her follow up album Tata 1,000,000 Copies Celebratio­n also surpassed the million mark.

In 2004, Tata hit the internatio­nal market with her first English debut album I Believe. The record hit platinum nine times over in her country; and achieved the amazing feat of selling more than 1,00,000 copies across Asia including over 300,000 units in January, earning her “Best Internatio­nal Artist of the Year 2005 Award” by the Recording Industry Associatio­n Japan. During the same year, Tata also sang the theme song to the Bollywood blockbuste­r film Dhoom, whose OST album sold over 800,000 units in India, a phenomenal success for a soundtrack.

Today, the music veteran has sold more than 14 million albums and continues to be a symbol of energy and change in the Asian music industry. She remains one of the most popular performers in the region and is perennial “favorite” by magazines and music channels. In addition to being a singer, she also acts and has won several awards and is also well known as an advocate for environmen­tal and social issues such as “MTV Exit: Human traffickin­g campaign” and the “One Love One Leaf” tree planting program.

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