The Manila Times
NCCA appoints Ogie Alcasid as Heritage Ambassador
MULTI-AWARDED singersongwriter and President of the Organisasyon ng Pilipinong Mang-aawit (OPM) Ogie Alcasid, who is also a television host, actor and entrepreneur, takes on another important role as Heritage Ambassador of the National Commission for Culture and the Arts (NCCA).
As Heritage Ambassador, he will be utilizing his popularity to call attention to the Philippines’ heritage, generate greater awareness on its plight and foster wider appreciation of its importance and beauty. These he will do for the celebration of National Heritage Month, which the NCCA is spearheading this May.
Alcasid is one of local showbiz’s stalwarts, having written and sung numerous iconic love songs and ballads and, earned myriad accolades. Aside from that, he is also involved in many worthwhile activities and advocacies. Promoting heritage is not entirely new for Alcasid as his family, particularly his mother Mini Alcasid, is active in heritage advocacy. Thus, he did not hesitate to help out when the NCCA asked him to endorse and promote the many activities of the National Heritage Month.
The National Heritage Month was born out of Presidential Proclamation 439 signed on August 11, 2003, declaring the month of May of every year as National Heritage Month. This is “ in recognition of the need to create among the people a consciousness, respect, and pride for the legacies of Filipino cultural history, and love of country.”
This year, the celebration will be led by the NCCA’s Subcommis- sion on Cultural Heritage, headed by Regalado Trota Jose, with a lineup of activities for a whole month that will surely feed the soul. This year’s theme, “ Taoid: Weaving our Stories, Threading our Paths,” will give us a glimpse of the legacies of the past and how it remains to shape the present and the future. It is a recognition and celebration of the different aspects of our national cultural heritage—our traditional art forms and practices, important cultural structures both movable and immovable and other objects of national importance whether tangible and intangible.
The National Heritage Month will kick off with a grand opening ceremony at the Rizal Park and National Museum on May 1 with a pre-program that includes a Santacruzan; an exhibit on the Vintage Scenarios of Manila; Philippine National Cultural Treasures and World Heritage Sites; and Heritage Conservation Activities of the Esuella Taller and Intramuros Administration; a food festival of authentic Filipino cuisines and delicacies and workshops on traditional pottery making, weaving or textilemaking and pastillas wrapper-making. The program proper will comprise of traditional performances by the Kalanguya School of Living Traditions group, Alonzo Saclag and the Kalinga Budong Dance Group and Uwang Ahadas as well as Filipino folk dances by the Barangay Folk Dance Troupe. These will be capped by soaring kundiman performances by Aretha Ancao and Ogie Alcasid accompanied by the Banda Kawayan.
For the rest of the month, there will be numerous activities such as Angat Kabataan! Preservation of the Philippine Churches Declared as UNESCO World Heritage Sites and National Cultural Treasures, a three-day youth camp initiated by the NCCA-National Committee on Archives (NCA) in Iloilo from May 17 to 21; a Cordillera textile exhibit at the Tam-Awan Artists’ Village in Baguio City; a pilgrimage to the country’s old churches; a Sta. Ana Church misa cantada; a performance by Coke Bolipata and the Pundaquit Virtuois at Sts. Peter and Paul Parish in Calasiao, Pangasinan; and many more.
The National Heritage Month will close on May 27 in Dapitan City, ushering the main celebration of the 150th birth anniversary of national hero Jose Rizal.
Being a Heritage Ambassador, Alcasid will be gracing and participating in many of these events. And hopefully, the rest of country will also join in the celebration of the things that makes proudly Filipino. The NCCA is led by its OIC-Chairman, Jose Laderas Santos, and its Executive Director, Malou Jacob. For more details, contact NCCA Public Affairs and Information Office (PAIO) head Rene Sanchez Napeñas at (632) , 527-5529, 527-2192 loc. 612 to 615 or 0928-508-1057, or Ma. Nydia Cabrera, Heritage Month Project Director at (632) 523-5382, 527-2192 loc. 512, or 0919-2519553. E-mail firstname.lastname@example.org.