Global marketing system unveiled

THE Department of Trade and Industry ( DTI) recently launched recently the Global Marketing and Intelligence System ( GMIS), which is a continuation of last year’s restructuring of the department to cope with the current global economic environment.

In a statement, Trade and Industry Secretary Gregory Domingo said that GMIS will synchronize the trade and investment promotion activities of the DTI and other government agencies in a more efficient and effective structure.

“Beyond the gains in efficiency, the ultimate objective of these changes is to have an effective structure that can support our local industries in expanding their markets and bring new investments in priority areas,” he added.

GMIS tries to attain this objective through the clustering DTI offices into logical groups and working together with other government agencies in a coordinated way.

“This can also be realized through the increase in collection and analysis of competitive information that will be made accessible to everyone,” Domingo explained.

GMIS is the operating structure of the DTI’S Trade and Investment Promotion Group ( TIPG) to foster collaboration among government agencies for holistic trade and investment promotion that would help the Philippines progress “faster, higher and stronger.”

There are eight geographical and strategic Global Marketing and Intelligence Teams ( GMITS) created to run GMIS. These teams include Americas ( North and South America), Europe ( including Scandinavia, Russia and states from the former Union of Soviet Socialist Republics), Middle East and Africa, South Asia ( members of the South Asian Association for Regional Cooperation), Association of Southeast Asian Nations and Australia, New Zealand and territories in the Pacific, East Asia ( Japan, South Korea and Taiwan), China and SARS ( mainland China and Special Administrative Regions, namely Hong Kong and Macau) and the Philippines.

GMITS are composed of representatives from seven TIPG agencies: Bureau of Export Trade Promotion; Board of InvestmentsInvestment Promotion Group; Board of Investments- Investment Servicing Group; Center for International Trade Expositions and Missions, Foreign Trade Service Corps; Philippine International Trading Corp.; and Philippine Trade Training Center.

DTI Undersecretary Cristino Panlilio called on the other government agencies to become partners in the GMIS. The Department of Foreign Affairs ( DFA) is the biggest contributor to the GMIS.

“The winning formula is to put everybody together with the objective of promoting the country as a whole and we are team Philippines,” he said. Besides DFA, the GMITS will collaboratively be working together with other government agencies like the Department of Agriculture, Department of Health, Department of Labor and Employment, and Department of Tourism.

RAADEE S. SAUSA