Spring/summer with Speedo

SPEEDO unveiled its Spring/ Summer 2012 collection last night at the Bonifacio High Street Amphitheater, focusing on the color themes of “Light” and “Identity.” The pieces echo the fluidity of water and the free and unrestricted movement provided by the popular swimwear brand.

The “Light” color inspiration draws on a wide selection of mid-tones and pastels across the palette, alluding to feelings of escape, weightlessness and floating. The theme spans across all types of Speedo products, be it for those looking to have fun on the beach, swimming for fitness in the pool, or competitive swimmers going for the gold.

The theme of “Identity” is driven by inspirations from all over the world, giving a sense of nations and cultures coming together as one. The broad range of colors not only heralds the earthy tones of the earth’s landscape, but also the bright and vibrant hues which echo feelings of cultural identity and national pride.

The lines under the 2012 Spring/ Summer collection comprise of Play and Fun, with bright, retro-inspired bikinis, tankinis, boardies, and watershorts; Health and Wellbeing, which features a selection of products to give advanced support and overall comfort for those who enjoy waterbased exercises such as aqua aerobics, water running and underwater cycling; Swim Fitness, aimed at those who swim regularly for fitness rather than to compete; and the Endurance+ swimwear and Powersprint Placement for the serious swimmers who train and race.

Speedo concept shops are located in Abreeza Mall, Alabang Town Center, Ayala Center Cebu, Bonifacio High Street, Chimes Davao, Limketkai Mall, Lucky China Town Mall, Marquee Mall, Gateway, Glorietta 4, Paseo de Sta. Rosa, Robinsons Place Bacolod, Robinsons Place Manila, SM City Cebu, SM City Davao, SM Mall of Asia, SM Megamall, The Podium and Trinoma.