The Manila Times

PDRF launches first private sector-led national emergency operations center in the world

- MARKET ING A DVERT IS ING EVENTS PRODUCTS AN NOUNCEMENT­S

THE Philippine Disaster Resilience Foundation (PDRF) launched the first ever national private sector-led National Emergency Operations Center (EOC) in the region today. The PDRF EOC was blessed by H.E. Luis Antonio Cardinal Tagle, who serves as one of the PDRF co-chairs. Cardinal Tagle along with PDRF Co-Chairs Manuel V. Pangilinan and Jaime Augusto of Appreciati­on to the following donor companies: Aboitiz Foundation, Ayala Group of Companies, Internatio­nal Container Terminal Services, Inc., Jollibee Group Foundation, Liwayway Marketing Corporatio­n, Pilipinas Shell, PJ Lhuillier Inc., PLDT, SMART and San Miguel Corporatio­n. Among those present were Shell CEO Ed Chua, WWF President Lory Tan, Aboitiz Founda- tion President Susan Valdez, Philanthro­pist Loida Nicolas-Lewis, PDRF President Rene Meily and National Competitiv­eness Council Private Sector Co-Chair Guillermo Luz.

With Earthquake­s and Megacities Initiative as a main partner, the PDRF Emergency 0perations Center - erations hub geared towards training for disaster preparedne­ss and coordinati­on of response and recovery efforts during major disasters. It has advanced communicat­ions software and technology that will allow for monitoring climate-related and natural hazards and close coordinati­on with deployed resources and coordinate­s warning, disaster evacuation, inventory of assets and emergency services integratio­n.

The establishm­ent of the PDRF Emergency Operations Center has the following objectives: 1) To ensure coordinati­on and collaborat­ion by building an ecosystem of corporatio­ns and partners to collaborat­e and coordinate with the government and internatio­nal humanitari­an organizati­ons in disaster risk reduction management; 2) To empower individual businesses to build their own disaster resilience, and 3) To strengthen the preparedne­ss of SMEs that work directly with larger organizati­ons so that they may be as prepared as the larger corporatio­ns they support.

Currently located in the Shell House at 156 Valero, Salcedo Village, Makati, the EOC serves as a satellite operations center while the permanent operations center in Clark is being developed. The Clark Emergency Operations Center is targeted to be fully functional by the

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