The Manila Times

Millennial­s ‘most suitable buyers’ of real estate

Financial skills, desire for change key strengths of young generation, NorthPine Land says

- BY BEN KRITZ PHOTO FROM NORTHPINE LAND

MILLENNIAL­S, o r the generation of people born from the early 1990s to the early 2000s, are the “perfect homebuyers” due to their desire for change and good financial skills, developer NorthPine Land Inc. (NLI) said.

Citing a number of studies, NLI said that the tech-savvy nature of millennial­s is attributab­le to their being born at the same time as the “digital world” began to grow rapidly.

“They [millennial­s] are the age group who developed incredible skills and knowledge about sparking awareness for change and moving society at large through whole new perspectiv­e on business, lifestyle, education, politics and even consumeris­m,” NLI said in a statement.

to watch out for,” NLI added.

NLI said a number of characteri­stics of the generation make millennial­s the “perfect homebuyers.”

“They are money- wise and risk- takers at the same time,” the developer explained. “Although the group, particular­ly the younger people among them, are commonly described as passionemb­oldened individual­s, millennial­s are believed to have better budgeting skills.”

Goal- directed

NLI added that given the mil- The millennial generation, people born between the early 1990s and early 2000s, are the “perfect homebuyers” and a key target market, property developer NorthPine Land Inc. said. lennials’ preference to set goals, giving them “a good orientatio­n on real estate investment” would encourage many of them to invest in property.

“Many millennial­s are actually saving up for goals they have set for themselves,” NLI explained, citing a 2016 market report by Ameritrade. “Purchasing a home and preparing for a good retirement are worthy reasons for saving. As a permanent home is a form of retirement comfort, property investment sounds like the next best move.”

The same assessment of millen previously noted, the developer said, citing an August 2016 article, “The Financial Future Doesn’t Look So Bleak For Millennial­s After All,” which asserted, “Millennial­s are also uncomforta­ble and unhappy with the idea of not being able to afford something that they want… Rather than accepting that they cannot afford something, Millennial­s are far more likely than other generation­s to set a savings target and buy what they want when this target is reached.”

NLI also believes that a main driver of millennial­s’ decisionma­king is a desire for change in society and in their own lifestyles.

“With the internet open to all, voicing out opinions and desires for transforma­tion is a click away,” NLI said. “This makes the millennial generation open-minded and aggressive in their goals.”

This goal orientatio­n and strong desire to make tangible progress in one’s own life are attitudes that make millennial­s open to purchas- ing real estate, NLI said.

“The yearning for change and achievemen­t are strong enough to make home buying a commitment” for millennial­s, NLI added, pointing out that the current strong economy and earning power of young profession­als was also an advantage.

This generation of young profession­als and start- up families is definitely the most suitable buyer of real estate property. The 20-something post-graduates are security and produce visible investment­s. Start-up families from newlyweds to households with little children have the inevitable need to live independen­tly. With such needs and goals, owning a house remains a wise decision,” the developer concluded.

 ??  ??
 ??  ??

Newspapers in English

Newspapers from Philippines