The way to #PlayItRight
IN its commitment to elevating entertainment experience, mobile brand Globe Telecom officially announced its move to change the entertainment landscape through the launch of an extensive lineup of productions in which the public can participate, enjoy, immerse, and express themselves. The event was held on July 11 at the Globe Auditorium, Maybank Performing Arts Theater in Taguig.
“We want to give our customers more ways to enjoy life so we ventured into staging entertainment productions that goes beyond the smartphone screen with the establishment of Globe LIVE and Globe Studios” shared the company’s Chief Commercial Officer Albert de Larrazabal. “Globe is all about creating experiences, and we are simply taking the experience further by going beyond the virtual and giving our customers the opportunity to experience entertainment wherever they are, whether in film, digital or in real life. We intend to elevate the quality of entertainment in the country. There’s a boundless supply of great talent in the Philippines, and with it potentially comes great movies, theater, and other exciting content to enjoy.”
Given these original content, the company underscores the importance of the hard work that goes behind the scenes and how content piracy affects the livelihood of men and women in the entertainment industry. Hence the company introduced its advocacy #PlayItRight. Given the new way entertain- ment is enjoyed today comes the responsibility of educating the public of the hard work that goes behind the scenes. This hard work, as all artists agree, deserves all the respect such that the campaign aims to shed light on real life stories of people behind the entertainment we consume, in the hopes of encouraging customers to enjoy content from legitimate sources.
Meanwhile, rounding up all its productions for the year, de Larrazabal went over the list starting with the local adaptation of Disney’s Newsies, which premiered on July 7 at the Globe Iconic Store. The show will run on all weekends of July.
In August and September, the company will co- produce the international tours of ward- winning titles “West Side Story” from August 10 to 27 and the West End production of “The Sound of Music” from September 27 to October 15 both at The Theater at Solaire. Capping off 2017 will be the restaging of Menken & Ahren’s “A Christmas Carol” in December.
Besides live productions, Globe has also ventured into producing original video series and films through Globe Studios. In recognition of the local independent film scene, Globe Studios launched the firstever online film fest the Globe Independent Film Festival to fuel creativity among aspiring local filmmakers. Globe has also collaborated with HOOQ to bring the mostawaited, star- studded series, “On The Job” (OTJ), a spin- off from the original On The Job blockbuster hit by Erik Matti.
Meanwhile, #PlayItRight will soon take on a major role in Philippine cinema with the company supporting the upcoming Pista ng Pelikulang Pilipino, a nationwide week-long celebration organized by the Office of the President’s Film Development Council, where all movie theaters will exclusively screen Filipino films in line with the Buwan ng Wika.
Audiophiles and concert goers are also in for a treat as Globe brings top global music acts, namely The Chainsmokers in September, and the first solo act of Harry Styles in May of 2018. This comes on the heels of big names that Globe brought to the country namely Madonna in 2016, and the sold- out performance of Coldplay in 2017.
Gamers are likewise treated to hours of enjoyment with highly competitive mobile games Mobile Legends, Clash of Clans, and Clash Royale, and the addictive yet physically engaging Pokemon GO.
In line with # PlayItRight, customers can access all the entertainment they crave with the new GoWATCH, which allots a separate data allocation exclusively for videos, which can be used for popular and legitimate streaming platforms YouTube, Netflix, Tribe, HOOQ, NBA, Cartoon Network, and Disney Channel Apps.