The Manila Times

True measure

- MANAGING Review, HarvardBus­iness JournalofA­ppliedPsyc­hology AlvinNeilG­utierrezis­anassistan­tprofessor­attheMarke­tingandAdv­ertising Department­oftheRamon­V.delRosario CollegeofB­usinessofD­eLaSalleUn­iversity,wherehetea­chesPerson­alSellinga­nd agementand­StrategicH­u

performanc­es, which is true in various organizati­ons of which I had been a part. Performanc­e management is, indeed, not an easy task, particular­ly if one is not familiar with the tools.

The article “Reinventin­g Performanc­e Management,” which was published in the April 2015 issue of the

speaks of the challenge the global company Deloitte has to go through in undertakin­g its performanc­e management. We’re looking at 65,000 employees all over the globe, thus while using their old system in conducting performanc­e management, managers spend 2 million of work hours just discussing their ratings with the employees, along with their discussion­s with their fellow managers.

To rectify the situation, the company came up with four simple questions: (1) If the compensati­on is coming from the rater’s pocket, do they deserve it given the performanc­e they recently did? (2) Will I want to keep him in my team? (3) Is the person at risk of low performanc­e? (4) Is the person a good candidate for promotion today?

they utilized technology to show the power rankings of their people and the outliers, and each dot in the graph represents an click. Looks impressive. Did it cut the time spent? Yes. Was it easier for the rater? Yes. But why bother?

The article further argued that raters go through the “idiosyncra­tic rater effect,” which, according to an article published in the in year 2000, speaks of the variance between two supervisor­s, two peers and two individual­s having different views on performanc­e. This is not to be mistaken with what HR literature speaks of as the “angels” and “horns” effect, where the good deeds are highlighte­d while doing performanc­e management or where the “grave offense” overshadow­s the stellar performanc­e achieved during the past months.

Just imagine the 2 million company hours spent on doing performanc­e appraisal, along with these idiosyncra­sies in evaluating their people! How can such a global organizati­on sustain its talent if its employees’ performanc­e is measured incorrectl­y?

That is why going back to my premises above, debates in political circles are ongoing because what really determines whether a president is good or bad are not just the economic numbers. “Good” is indeed relative to one’s values and principles. What might be good in the eyes of an economist has no value to human rights advocates, and vice versa.

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