Partnership with 94.7
In Manila, IPC forged a partnership Mellow 94.7, which will be celebrating its 45th anniversary on February 2018, by launching the campaign “Road to 45.”
IPC and Mellow 94.7 have customized two mu- Xs that is easy to spot as Foilacar, also a partner, wrapped it with eye catching Desert Tan scheme with big Mellow 94.7 and mu- X Blue Power logos.
Mellow 94.7 has lined up activities like stick- ons, prize give- aways, photo contests and many more, for loyal listeners who “spot” the “Mellow muX’s” every week leading up to the radio station’s 45th Anniversary.
“IPC has found a partner with Mellow 94.7 as we have a lot of things in common, having endured the test of time despite socio-economic changes and stiff competition. Today, we will start this new partnership as our newest product offering, the Isuzu mu-X equipped with Blue Power engine rides with Mellow that our new mu-X will best represent the kind of cool, comfortable and relaxing ride that will go perfectly well with the sound of Mellow 94.7.” IPC president Hajime Koso said.
The Mellow mu-Xs are both uniquely equipped, the 4x2 variant is set up for urban terrain and the 4x4 variant for off- roading. (Left to right) Ryan Jarina, INTECO Inc. marketing director; Raymond Jarina, INTECO president, Shojiro Sakoda, Isuzu Philippines Corp. vice president; and Yasuhiko Oyama, IPC vice president for sales, inaugurate the expanded Isuzu dealership in Baguio City.