Wavemaker opens in the Philippines

WAVEMAKER Group M’s new billion- dollar revenue, media, content and technology agency created from the merger of MEC and Maxus opens for business.

Wavemaker Philippines will open with a team of over 150 led by the recently announced new CEO Malu Vasallo, and will service a portfolio of clients includ- ing Colgate Palmolive, Friesland Campina, Chevron, Pfizer and PLDT to name a few

With the launch of this new brand, Wavemaker Philippines will be positioned as a strong no.3 agency in RECMA rankings. With over 60+ digital specialists and 30 content strategists in the agency, Wavemaker’s strong focus will be on media, content and technology.

[Malu Vasallo], CEO of Wavemaker in [Philippines], said: “We are at a unique position of being Future-Makers, poised as the most innovative media agency with our strong focus on our services beyond media such as content, digital and technology.”

“With the combined strength of two agencies, Wavemaker will help clients translate audience behavior and insights into smarter decisions that will create a ripple of change for their business, says Puneet Arora, CEO of Group M PH and Singapore.

countries with over 8,500 employees. Major global clients include L’Oréal,