The Manila Times

Nike Air Max 270

- BY ED BIADO

It’s March, and for many Nike fans, it’s time for another series of new releases from the Air Max Day Collection. This is that time of year when new Nike Air models are released throughout the month, leading up to its culminatio­n, an annual celebratio­n known as — you guessed it — Air Max Day on March 26.

I’m a huge fan of the Nike Air Max. First released in 1987, the Air Max is somewhat of a cultural phenomenon and a must-have among sneaker enthusiast­s. Being a cross between a training and a street shoe, the Air Max is equal parts functional and fashionabl­e. And with its signature air cushioning unit, it helps short guys like me stand a little bit taller.

Air model 100-percent designed for lifestyle — the Air with components not originally made for sport performanc­e. (For example, the lifestyle Air Safari is equipped with air units for running.)

The Air Max 270 features a brand-new redesigned Max Air heel unit; the tallest ever at a height of 32 mm, which is said to offer the biggest heel volume displaceme­nt for maximum air cushion comfort. It is engineered as a slip-on with a mesh pattern detail on the upper.

I’ve always been excited about Air Max releases and prior to this announceme­nt, there were three different versions on my to-buy list. Now, there are four. I need to get on it ASAP.

Priced at P7,645, the Nike Air Max 270 debuted in the Philippine­s yesterday at select retailers. Different silhouette­s and colorways are expected to be rolled out throughout the rest of the year, so stay on the lookout for that.

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