When millennials make their choices

A S products they use.

With millennials currently dictating consumer preferences, it is understandable that many of the brands cater to the needs and wants of this market segment.

Time magazine as those born between 1980 and 2000.

Most millennials aren’t easily swayed by new promotions unless they’ve tried it for themselves. This then earns their brand loyalty and they swear by that product or brand.

According to some millennials, here are some of their top picks when it comes to clothing, beauty, and technology.

Clothing

Copping the look is what some millennials are into nowadays. But for others, the look doesn’t mean anything if it

Alexander Rupeta Jr., an IT student from University of the East - Caloocan, prefers wearing clothes from Folded&Hung.

According to him, the clothes are comfortable but also stylish.

“It’s also fun to see that the brand carries different lines that adhere to comics or characters, like Marvel,” Rupeta adds.

Beauty

Since products and services are becoming more expensive, some millennials opt to choose products that are affordable but can do the job without fail.

Just like Mary Angela Pajares, a college student from Lyceum of the Philippines. She prefers products that are affordable yet brand, Pajares swears by Ever Bilena — a local make-up brand that offers different make-up essentials and needs.

- tical, but I also want to look my best. Thankfully, Ever Bilena is affordable and is also a good brand whose products do the job more than well,” Pajares said.

Technology

Since we are now living in a digital age, people are starting to rely on gadgets to get the work done smoothly and

For Reden Deligero, a mechanical engineering student from Far Eastern University, his top pick for a multi-purpose laptop that would survive the wear and tear of everyday use is Dell.

“I have owned a Dell laptop for about 10 years now and despite all the external damage that it has been through, it’s

had it,” he explained.

But for a more portable form of technology, Renj Gutierrez, a fresh graduate from University of Santo Tomas, swears by Huawei phones.

According to her, it can accommodate more applications and is more productive than the other phones she’s had before.

Gutierrez adds that it also takes highquality photos that are Instagram-worthy.

These are only some of the picks that millennials swear by because of their quality, durability, and practicality. But time and innovation are sure to come up with more brands that will capture the eye and heart of the consumers. Millennials are those born between 1980 and 2000 Ever Bilena is a local make-up brand that provides affordable beauty essentials