A mobile corporate life run by phone
PLDT-Smart’s Kat Luna-Abelarde shares her techno-powered, on-the-go routine for success
SOME observers may wonder why a lot of people more often put on hold everything to focus their attention on their phones.
For corporate- savvy lady boss Kat Luna- Abelarde, that is more of an understatement. Her phone does not just make her stop, it makes her effectively mobile, and at right pace with how things are going in the real world.
“Without technology I don’t know where I’ll be. I can do things because of the app world, and my life is run by my phone,” she pointed out — rightly so.
She’s the type of professional who’d rather not hear laments of people complaining about how city dwellers are too dependent on a world at their fingertips. She clearly embraces the idea that “behavior and people change and how you deal with it is the question.”
Even as a team leader in cutthroat corporate milieu, Kat is never one to stick to how it was done yesterday. “Leadership is being open to change and can execute things faster than ideas come,” she assessed. “You have to create an environment open enough for the team to share their ideas.”
The mother of three and wife of an entrepreneur is currently FVP and group head of International Roaming & Carrier Business for PLDT and Smart. That simply sounds like a tall order. Yet she has long perfected the art of juggling work and home, insisting that keeping the ball on the loose is her definition of balance.
The eloquent, confidence-bursting woman executive was recently on hand discussing with the media the groundbreaking offers of this weekend’s first- ever Smart Travel Sale Fair at the World Trade Center in Pasay City. The event, which brings together major airlines and over 100 agencies and booking partners offering interesting deals, climaxes today.
Smart, for one, is introducing its pre- booking feature for data roaming packages — a first in the country which allows customers to conveniently buy data roaming services ahead of their trip to stay connected online while exploring other countries.
“This is a huge celebration of the Filipinos’ growing passion for exploring the world and sharing travel experiences with loved ones,” Kat related.
She’s the archetype of an outdoor, traveling thinker. Hence, one of her recent challenges for her team is to “turn roaming into a positive experience.”
“The best ideas come from everybody,” she informed. “As group head I am around to make sure the vision is clear like identifying the pain points of customers we want to fix or knowing their passion points. We’re architecturing the way we create products and how we deliver it depends on how we keep up with the changing customers.”
Athletic and aggressive to a positive degree, Kat Luna- Abelarde has always been in sports, first into volleyball, then football. She used to be a cheerleader and had taken ballet, too. Even her kids are also into outdoor sports, and it is not an exaggeration that her weekends are spent on the field.
“I’m into things you can’t achieve when you are alone. There will always be people helping you out achieve,” she emphasized.
That’s teamanship defined while the world revolves, yes, on her phone. PLDT-Smart’s FVP and Group Head of International Roaming and Carrier Business Kat Luna-Abelarde