Coca-Cola FEMSA PH honored in Sta. Rosa
or string. This deep learning capability allows the computer to gather, process, and react to information gathered from inputs, the internet, and the results of its own operations.
Today, AI is being used for advertisements where analysis is done on each user’s preferences and broadcasts advertisements based on previous purchases, websites frequently visited, the user’s usual whereabouts, and alike. The technology even moves to cross-device integration where information in one of the user’s device can now be synced with other devices to provide the user with 24/7 personalized functionality. This means that music in the user’s laptop may be synced to his/her phone which automatically plays the right kind of music to match
article on this) he/she is using. It even arches to the point of customer service where the seller can service more clients quickly and more accurately — without even having the user notice that he/she is talking to a computer (we can talk about self-driving vehicles and facial recognition next time).
using the same technology to boost productivity, evolved to smart know-your-client (KYC) protocols,
Basically, it may seem that AI removes the human factor in the process. All these automation and “computerization” of things may appear as a threat to the human capital — which explains the slow acceptance of this technology. The idea sounds both profound and, yes, scary. I remember that just the other day, one of my students asked me about the possibility of AI replacing human workforce and what the corresponding legal implications. I did respond by saying that there is that possibility of replacement as it may be used a “labor-saving device” and thus, an authorized cause for the dismissal of employees.
On the contrary, however, I see that using AI and human labor is actually the best combination in any growing enterprise. I believe that this business platform nurtures true growth in the workplace where the repetitive and time-consuming tasks may now be delegated to an AI and have the human capital really work on capitalizing on his/her talents towards true development.
While there are always pros and cons to this technology — just like anything out there, what is easily perceived are the possible challenges this technology may. Matters such as cost of running the system, time needed for familiarization, and the need to always have a special team to manage the AI and “teach” its neural network to function the way it should be (cue: Skynet from the movie “Terminator”). I would say, however, that there are numerous upsides that outweigh the costs such as raising the quality of information processing time and output (almost error-free), the speed at which the AI can learn how to perform its job, no rest periods or sudden vacation trips, and virtually lowering the overall costs of ONE of the largest bottling facilities its contributions to environmental stewardship and economic develop-
was awarded the Sustainable Development Partner Award for its exceptional contribution and unwavering support to environmental protection and the economic progress of the city.
“We are grateful that the City of Santa Rosa has recognized our efforts in the conservation and preservation of the environment. Sustainability has always been embedded in our operations — it is part of Coca-Cola
for Corporate and
received four awards from the local government unit and its partner
Awards and Green Awards Night for the City of Santa Rosa. The Silakbo Sponsor 2018: Beyond Our Commitment to Sustainability award was also given to the plant for its significant contribution to the city’s environmental advocacy program, which seeks to conserve and protect the Santa Rosa Sub- Watershed.
The 19 bottling facilities of Coca-
country have reduced their absolute water consumption by 25 percent, saving more than 4 billion liters of
have started to integrate renewable energy into their operations.
“We have always sought to be in the forefront of the industry in terms of sustainable practices in our manufacturing process by promoting efficient and responsible management of water and energy. We do not stop there — we continue to find ways on how to further improve. More than a business, we are partners of the local government and we share the same vision with them in the importance of protecting the environment,” Tañada added.
Aside from the environmental
as one of the Top 10 Business Taxpayers of the City and as a hall of fame awardee in the Top Realty Taxpayer
- ness of the City of Santa Rosa.