Coca-Cola FEMSA PH hon­ored in Sta. Rosa

Manila Times - - Business Times - MARGA BELLOSILLO

or string. This deep learn­ing ca­pa­bil­ity al­lows the com­puter to gather, process, and re­act to in­for­ma­tion gath­ered from in­puts, the in­ter­net, and the re­sults of its own op­er­a­tions.

To­day, AI is be­ing used for ad­ver­tise­ments where anal­y­sis is done on each user’s pref­er­ences and broad­casts ad­ver­tise­ments based on pre­vi­ous pur­chases, web­sites fre­quently vis­ited, the user’s usual where­abouts, and alike. The tech­nol­ogy even moves to cross-de­vice in­te­gra­tion where in­for­ma­tion in one of the user’s de­vice can now be synced with other de­vices to pro­vide the user with 24/7 per­son­al­ized func­tion­al­ity. This means that mu­sic in the user’s lap­top may be synced to his/her phone which au­to­mat­i­cally plays the right kind of mu­sic to match

ar­ti­cle on this) he/she is us­ing. It even arches to the point of cus­tomer ser­vice where the seller can ser­vice more clients quickly and more ac­cu­rately — without even hav­ing the user no­tice that he/she is talk­ing to a com­puter (we can talk about self-driv­ing ve­hi­cles and fa­cial recog­ni­tion next time).

us­ing the same tech­nol­ogy to boost pro­duc­tiv­ity, evolved to smart know-your-client (KYC) pro­to­cols,

prod­uct track­ing.

Ba­si­cally, it may seem that AI re­moves the hu­man fac­tor in the process. All these au­to­ma­tion and “com­put­er­i­za­tion” of things may ap­pear as a threat to the hu­man cap­i­tal — which ex­plains the slow ac­cep­tance of this tech­nol­ogy. The idea sounds both pro­found and, yes, scary. I re­mem­ber that just the other day, one of my stu­dents asked me about the pos­si­bil­ity of AI re­plac­ing hu­man work­force and what the cor­re­spond­ing le­gal im­pli­ca­tions. I did re­spond by say­ing that there is that pos­si­bil­ity of re­place­ment as it may be used a “la­bor-sav­ing de­vice” and thus, an au­tho­rized cause for the dis­missal of em­ploy­ees.

On the con­trary, how­ever, I see that us­ing AI and hu­man la­bor is ac­tu­ally the best com­bi­na­tion in any grow­ing en­ter­prise. I be­lieve that this busi­ness plat­form nur­tures true growth in the work­place where the repet­i­tive and time-con­sum­ing tasks may now be del­e­gated to an AI and have the hu­man cap­i­tal re­ally work on cap­i­tal­iz­ing on his/her tal­ents to­wards true de­vel­op­ment.

While there are al­ways pros and cons to this tech­nol­ogy — just like any­thing out there, what is eas­ily per­ceived are the pos­si­ble chal­lenges this tech­nol­ogy may. Mat­ters such as cost of run­ning the sys­tem, time needed for fa­mil­iar­iza­tion, and the need to al­ways have a spe­cial team to man­age the AI and “teach” its neu­ral net­work to func­tion the way it should be (cue: Skynet from the movie “Ter­mi­na­tor”). I would say, how­ever, that there are nu­mer­ous up­sides that out­weigh the costs such as rais­ing the qual­ity of in­for­ma­tion pro­cess­ing time and out­put (al­most er­ror-free), the speed at which the AI can learn how to per­form its job, no rest pe­ri­ods or sud­den va­ca­tion trips, and vir­tu­ally low­er­ing the over­all costs of ONE of the largest bot­tling fa­cil­i­ties its con­tri­bu­tions to en­vi­ron­men­tal stew­ard­ship and eco­nomic de­velop-

was awarded the Sus­tain­able De­vel­op­ment Part­ner Award for its ex­cep­tional con­tri­bu­tion and un­wa­ver­ing sup­port to en­vi­ron­men­tal pro­tec­tion and the eco­nomic progress of the city.

“We are grate­ful that the City of Santa Rosa has rec­og­nized our ef­forts in the con­ser­va­tion and preser­va­tion of the en­vi­ron­ment. Sus­tain­abil­ity has al­ways been em­bed­ded in our op­er­a­tions — it is part of Coca-Cola

Tañada, di­rec­tor

for Cor­po­rate and

re­ceived four awards from the lo­cal govern­ment unit and its part­ner

Awards and Green Awards Night for the City of Santa Rosa. The Si­lakbo Spon­sor 2018: Be­yond Our Com­mit­ment to Sus­tain­abil­ity award was also given to the plant for its sig­nif­i­cant con­tri­bu­tion to the city’s en­vi­ron­men­tal ad­vo­cacy pro­gram, which seeks to con­serve and pro­tect the Santa Rosa Sub- Water­shed.

The 19 bot­tling fa­cil­i­ties of Coca-

coun­try have re­duced their ab­so­lute wa­ter con­sump­tion by 25 per­cent, sav­ing more than 4 bil­lion liters of

have started to in­te­grate re­new­able en­ergy into their op­er­a­tions.

“We have al­ways sought to be in the fore­front of the in­dus­try in terms of sus­tain­able prac­tices in our man­u­fac­tur­ing process by pro­mot­ing ef­fi­cient and re­spon­si­ble man­age­ment of wa­ter and en­ergy. We do not stop there — we con­tinue to find ways on how to fur­ther im­prove. More than a busi­ness, we are part­ners of the lo­cal govern­ment and we share the same vi­sion with them in the im­por­tance of pro­tect­ing the en­vi­ron­ment,” Tañada added.

Aside from the en­vi­ron­men­tal

as one of the Top 10 Busi­ness Tax­pay­ers of the City and as a hall of fame awardee in the Top Realty Tax­payer

- ness of the City of Santa Rosa.

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