Video ads are annoying and don’t work on social media
NWe don’t like seeing video ads interrupting us on - ing, unnecessary, ineffective, and did I mention annoying?
I don’t know the genius from
that plugging in ads at the start and middle of a video is a great way to reach their intended audience. But I know for sure that the person responsible for it is a television addict born sometime between the Triassic Period and the 1960s.
Boys and Girls, please stop with these video ads on social media because the Internet is not your grandparents’ traditional media. If any marketing “expert” is reading this, be warned. Instead of endearing your brands to the audience you are just making us more likely to abhor them. I call these the “Video Abhortisements” and they are as necessary as diet water.
When was the last time anyone enjoyed watching a 5-second video abhortisement on YouTube? I don’t know JOSEPH HOLANDES UBALDE
anyone who has ever skipped the “Skip Button” and thought: “Hey, watching this advertisement is more interesting than the video I initially wanted to videos and oftentimes they lag and you have to wait till they’re over before you can actually see the content you want.
These video interruptions need to stop because they make the viewing experience challenging for everyone. I remember a time when YouTube and
good ‘ol days, am I right?
Nowadays, I have to endure 5 seconds of a video demo from some obscure or up- and- coming mobile game or a website builder or some full cream milk before I can watch me some “Wendy Williams” or “The View” (sorry, guilty pleasure, guys. I do like my noise).
The problem with abhortisements is not that they’re disruptive at all but more because they’re transforming social media into traditional media.
With that, let me confess something: I haven’t watched television in five years. I consume most of my video needs almost exclusively online. If
I watch the on YouTube.
But these ads are so similar to TV commercials that they’re dragging the whole dynamic spirit of social media back to the ‘60s. Why?
I’d like to share a recent tweet by California- based “cultural agitator” Chris Do (who by the way, inspired me to write this entire column):
“Number 1 mistake of marketing is to treat social media like advertising. People love to buy but hate being sold to. Stop selling. Instead, trade value (educate or entertain) in exchange for customers’ time and attention. Stop treating new media like old media. It doesn’t work.”
for me is to skip the entire video altogether. Or it makes me more selective of the videos I do choose to click. If you are an advertiser and you happen to read this, consider some other alternative way to sell online. But please, stay away from social media. Go back to TV where you belong.