THE NUTS AND BOLTS OF GOLF TOURNAMENT SPONSORSHIP
of women members to the club and new amateur events in Asia and Latin America.
“I think in my particular case, this honor is a salute to the collective contribution of the members of Augusta National and our
with the chosen receiving the requires support from 12 of the 16 members. YMCA of the Triangle.
“This event does so much for the community,” Guard said. “We couldn’t be more excited about this year and all the history from the past.”
The Thursday’s pro-am, with all these famous older golfers who appeal to the SAS client base, is a big part of that. Unfortunately for SAS, this year’s proam was all but wiped out by the arrival of Hurricane Michael.
Rex, which has sponsored some kind of golf tournament in the Triangle for three decades, has the Rex Hospital Open within a sports-marketing portfolio that also includes sponsorships of the Carolina Hurricanes and N.C. State athletics, but the primary reason for its involvement is to raise funds for the Rex Healthcare Foundation, its charitable arm.
Contrast that with Greensboro’s Wyndham Championship, a PGA Tour event all about branding the hotel chain