A member to remember
SOMETIMES it’s a good sign when you are 10 millionth in line.
A seamstress from Bulacan struck the luck of a lifetime when she signed up as the 10 millionth member of Cebuna Lhuillier’s publicly embraced 24k Plus Cardloyalty rewards program. It meant that she would be given perks and cold cash by mere fate.
Recipient Ester Manahan was all smiles when she accepted P100,000 cash; a lifetime Alagang Cebuana Plus Gold insurance coverage from Cebuana Lhuillier Insurance Solutions; and a golden 24K card, which doubles points for every transaction plus added perks.
The milestone was recently recognized with an awarding ceremony in Makati where a plaque of appreciation was handed to her. Jean Henri Lhuillier, Cebuana Lhuillier president and CEO, said of Manahan’s fortune: “Cebuana Lhuillier has been providing excellent customer service to our clients for many years. It is a commitment that we will continue to keep in the years to come because of clients like Ester who keep Cebuana Lhuillier going.”
The 24k Loyalty Rewards Program, a first of its kind in the pawning industry, is a big treat to members consistently transacting at any of Cebuana Lhuillier’s branches, now reaching nearly 2,500. Through the 24k Plus Card, members earn points for every transaction, either through pawning, money remittance, insurance products purchase, bills payment and e-load.
The card likewise grants its members with exclusive privileges, discounts and special service offerings. “The innovations that we implement always put customer satisfaction first,” added the Cebuana Lhuillier top honcho.
To date, the 24k Plus Card has given more than 10 million loyal Cebuana Lhuillier customers more purchasing power, which is definitely adding value for their money. By this it means that the points have monetary equivalent which they can use to pay off interest fees for pawns or remittance fees, and even load credits for their prepaid mobile phones.