NOEMI LARDIZABAL-DADO

10 rising skills of its members in

As traditional industries adopt new technology and draw on their digital transformation journey, the top rising skills in the Asia

will deal with a labor shortage of 12.3 million workers at an annual opportunity cost of $4.2 trillion. Skills instability is possible. By 2020, 42 percent of the core skills expected for a job will evolve.

Rising skills are skills that have experienced exponential growth in the last few years in adoption by professionals. Professionals are not the only ones using these skills. Organizations look for talent with these skills. These emerging skills will see wide-scale adoption. In the Philippines, skills such as social media marketing, frontend web development and human-centered design have a greater prominence compared

For social media marketing, professionals with these skills promote products and/or services through social media platforms to attain business goals. Examples of occupations are digital marketing specialist, marketing manager, or social media marketing specialist. Frontend web development professionals convert data to a graphical interface to build websites or web apps. Examples of occupations

process automation.

Tech skills dominate the rising skills but soft skills are gaining in prominence. Soft skills such as creativity, problem solving and critical thinking are in demand in the wider application of new technology. LinkedIn research reveals that businesses value soft skills. In fact, 57 percent of corporate

ready to handle new challenges in their emerging roles.

Rising skills bring insight into how roles are evolving and how disruption is unfolding. It can even provide insights on industries responding with upskilling. Signals from rising skills allows one to decide and take actions to ensure business remains competitive. The high demand for social media marketing skills created a new role, the social media specialist, a marketer whose skills help them harness the power of social media to influence consumers. Data analysts are likewise going under a transformation. Rising

and time management, allow talent to handle new information and carry out decisions. Piyush Gupta, chief executive of DBS Bank, states that in the next 10 years, the skills you need are the