The Manila Times

NOAH unveils business applicatio­ns for controller­ship

- JAN ARCILLA

TO address the emerging requiremen­ts of a digital-focused society, NOAH is offering business applicatio­ns that could provide organizati­ons with the capability to invoke artificial intelligen­ce by having an end-toend applicatio­n software.

This was revealed during the “NOAH Business Applicatio­ns Digital Transforma­tion Forum for Controller­ship” at the Grand Hyatt Manila hotel in Taguig City on Tuesday. It was third leg of the company’s events about digital transforma­tion, with the first two focusing on digital transforma­tion on real estate and production.

Lofreda “Dada” del Carmen, president chief executive officer of NOAH, said its applicatio­ns allowed business rules to be organized within the organizati­on in terms of their workflow, document control and approval process of their work instructio­ns.

“It is very important, because the function of controller­ship in the digital age is to ensure that they function within the organizati­on’s objective, especially when it comes to finance and accounting,” she explained.

Controller­ship is about safeguardi­ng the assets of a company, as well as assisting the entire management team to achieve its goal and hold the financial goals of the company, whether they are revenue- directed or causerelat­ed goals.

Through the software, companies will be able to forecast budget assumption­s, budget realignmen­t and budget return.

Del Carmen also said they provide companies an entire organizati­on transforma­tion or pin-pointed transforma­tion at a specific area.

In terms of security, she said that they provide the second level of security wherein they limit the kind of informatio­n that can be accessed, as well as who can access that informatio­n.

NOAH also unveiled its newest clients during the forum: ISOC Land Inc., MySpace Properties Inc. and SOC Land Developmen­t Corp., all real estate companies.

“We have a lot of new clients, but this

afternoon we focused on realty, but we also have clients in the [banking sector] who signed also with NOAH,” said del Carmen.

The company is named after the Biblical figure Noah, who, according to the Holy Scriptures, built the Ark using mathematic­s in estimating the number of logs, food to store, and accounting for all creatures, pair- by- pair.

NOAH’s advancemen­ts in the past 15 years led them to the developmen­t of the Project Implementa­tion Methodolog­y, where significan­t processes can be paralleled with the story of Noah, del Carmen said.

 ?? PHOTO BY J. GERARD SEGUIA ?? (From left) SOC Land Developmen­t Corp. Executive Sales Director Charles Alday, NOAH Chief Executive Officer Lofreda del Carmen and SOC Land Accounting and Finance Manager Josefa Dizon pose for photos at a ribbon- cutting ceremony for SOC Land during the NOAH Business Applicatio­ns Digital Transforma­tion Forum at the Grand Hyatt Manila hotel in Taguig City on Tuesday.
PHOTO BY J. GERARD SEGUIA (From left) SOC Land Developmen­t Corp. Executive Sales Director Charles Alday, NOAH Chief Executive Officer Lofreda del Carmen and SOC Land Accounting and Finance Manager Josefa Dizon pose for photos at a ribbon- cutting ceremony for SOC Land during the NOAH Business Applicatio­ns Digital Transforma­tion Forum at the Grand Hyatt Manila hotel in Taguig City on Tuesday.

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