Toyota celebrates 32 years in the Philippines

TOYOTA celebrates 32 years of operations in the Philippines on a very hopeful note, highlighted by the recent launch of its new Toyota Vios, renewing its partnership with the Filipino people in its pursuit of nation building.

In a message to all team members, Toyota Motor Philippines (TMP) Chairman Alfred Ty expressed his confidence that better days lie ahead.

“In our over 30-year history, we have faced many challenges but this is by far the most challenging we have seen. Of one thing I am sure, this will be our finest moment. We will draw on our collective strength to support government in its recovery efforts and we will assure our customers and each one in our Toyota family that we will stand by each other every step of the way,” he said.

In a virtual gathering, TMP President Atsuhiro Okamoto shared his optimism about the fight against Covid-19.

“We will win this battle if we continue our adherence to the necessary health protocols. I would like to thank the government and all our frontline workers for their selfless efforts in this time of crisis. Let us work together and heal as one,” he said.

Toyota has been the most preferred automotive brand of Filipinos. From only three initial models in its lineup, TMP now offers a selection of 78 models and variants, including Vios, Innova, Hilux, Fortuner, Wigo, Rush, Avanza and Hiace.

TMP donated 30 Vios vehicles to the Department of Health and Santa Rosa City and loaned almost 50 vehicles for use of essential workers during quarantine. It likewisee produced and distributed 43,000 face masks for essential workers, government units and team members.