Celebrating successful #GirlBosses on Lazada
GLYZA Go’s path to success wasn’t always the smoothest. An IT graduate with an entrepreneurial spirit, Glyza has always had a passion for setting up her own business. She had gone into selling printed t-shirts, ready-to-wear fashion pieces and K-drama merchandise, however her ventures did not pan out the way she expected.
After past failures from previous ventures, she started saving up capital to open another shop. Glyza started collecting 5 and 10 peso coins towards her capital and in six months saved over P 3,000 to jumpstart her new business. Earlier this year, Glyza started her latest venture, Get Celeste, a jewelry shop.
Glyza started selling her jewelry pieces on Instagram, but only a few weeks in, the coronavirus hit the world. Based on research and quick thinking to pivot her business and continue operations, she onboarded onto Lazada a month later.
“At the start, I received around seven orders a week and I was really grateful. However, I was worried about maintaining consistent sales. Hence, I worked on maximizing my presence on Lazada and decided to participate in Lazada’s campaigns. This really helped boost my sales, and in the latest 9.9 shopping event, I saw a 5x uplift from my usual sales,” says Glyza.
“With over 26,000 followers and growing on my store’s Instagram account, I was able to drive the traffic to check out my products on Lazada. Using Lazada’s seller resources, managing payments and deliveries became more convenient as some customers had requests such as cash-on-delivery that I could not previously accommodate on my other sales channels,” says Glyza.
From a fledgling shop just a few months ago to an up and coming social media brand, Glyza is thankful for all the support that her latest business baby has received.
For more information, visit https:// www.lazada.com.ph/shop/getceleste/.