The Manila Times

Issy & Co. pushes ‘skinimalis­m,’ natural beauty with Skin on the Go

-

CURRENTLY found in 56 locations nationwide, Coffee Project is a proud homegrown brand that has elevated the cafe experience for Filipinos since its first introducti­on in 2014. During its early days, Coffee Project focused on the rapid growth of its network of branches all over the metropolis. In a span of only seven years, the local coffee chain quickly grew from only one to 27 branches in Metro Manila alone.

FROM best-selling brow refiners to crème blushes, the homegrown beauty brand introduces Skin on the Go, a collection that invites users to pare back down to the essentials and let their true beauty shine through.

Staying true to its brand ethos, formulatin­g uncomplica­ted beauty must-haves that are easy to use, accessible and uncomplica­ted,

Apart from its impressive growth rate, Coffee Project’s real trump card was when it unveiled its “organized chaos” visuals that filled its stores to the brim with flowers, foliage and fun little trinkets all displayed in beautiful harmony; thus, creating the signature Coffee Project aesthetic.

The unique look of Coffee Project is only one of its many endearing selling points. Other features and offerings that continue Issy & Co. wants skincare and beauty to be a norm for everyone regardless of age, gender preference, skin tone or lifestyle.

Its latest collection — the brand’s first drop this year — is another step towards this movement. “Our message has always been this: self care is universal,” says Joel Andrade, Issy & Co. creative director. “We want every to impress customers are the availabili­ty of free Wi-Fi and generosity with charging outlets. Coffee Project is the dream café for those who prefer working from a coffee shop and those who love holding meetings at cafes and restaurant­s. With a multitude of options when it comes to seating, you can choose to quietly enjoy your cup of coffee alone or get a long table that can accommodat­e everyone in the group.

To top all of these off, Coffee shade and skin type represente­d.”

It’s been a long time coming, and it’s finally here: Issy & Co. unveils Skin on the Go, a tandem collection featuring the Active Skin Tint and Weightless Loose Powder.

“Our newest collection is all about enhancing what makes you unique and what makes you, you,” Andrade shares.

Is it makeup? Is it skincare? project is not only bringing its signature aesthetic to more people all over the country, but also its diverse food and drink menu that is sure to wow and win over new and existing customers.

Skin on the Go offers the best of both, inspired by the new beauty revolution called “skinimalis­m.” It’s the new generation approach to beauty, which does away with multistep routines, ingredient­s that intimidate and products that only a few can afford. If there’s anything 2020 has taught us, it’s declutteri­ng and making room only for what’s essential.

CONVERGE ICT Solutions Inc., the fastest-growing, high-speed fixed broadband provider in the Philippine­s (PH), has been recognized by the Nordic Chamber of Commerce of the Philippine­s (NordCham) at the 2021 Nordic Sustainabi­lity Awards for its significan­t growth while adhering to the United Nations (UN) Sustainabi­lity Goals.

On February 23, Converge was awarded the Growth Business Partner of the Year for 2021 given the absolute growth in revenue between the last two fiscal years of 2018 and 2019. The company also posted the largest percentage in absolute growth of employees in the PH during fiscal year 2019.

Chief Strategy Officer Benjamin Azada shared how Converge continues to promote inclusive and sustainabl­e economic growth during the pandemic while adhering to the UN Sustainabi­lity Goals, which includes building the right infrastruc­ture to boost operations. Converge recently doubled its fiber network to over 55,000 km at end-2020 from the previous year.

Converge’s sustainabl­e efforts to empower Filipinos, striving to make the digital shift, includes supporting e-learning initiative­s by donating tablets and monitors to Aeta students as well as providing internet access points to Holy Angel University and other local government units. Converge understand­s that bridging the digital divide will continue to enable economic growth in the country.

NordCham is the leading organizati­on dedicated to serving the Nordic-Philippine business community. The 2021 Nordic Sustainabi­lity Awards aims to recognize prominent Nordicaffi­liated companies that conduct business, guided by UN Sustainabi­lity Goals and Nordic values.

 ??  ?? Coffee Project San Ildefonso
Coffee Project San Ildefonso

Newspapers in English

Newspapers from Philippines