Globe myBusiness celebrates Pinaypreneurs’ digital innovation with twin campaigns

GLOBE myBusiness features inspiring Filipina entrepreneurs and business trailblazers in celebration of International Women’s Month in March.

Globe’s micro, small and medium enterprise arm kicked off the monthlong occasion with back-to-back Pinaypreneurs Rise to the Digital Challenge webinar and the #PinaypreneurPassionforDigital Facebook promo.

“Filipina entrepreneurs who continue to shatter stereotypes, push boundaries and empower other women to succeed are critical to our country’s economic growth and recovery from the pandemic. More than the honor and recognition, they deserve our support and encouragement beyond International Women’s Month,” said Maridol Ylanan, Globe myBusiness strategy and marketing head.

On March 12, Globe myBusiness brought together women entrepreneurs and exporters in a joint webinar and fireside chat-style learning session with USAid’s “Strengthening Urban Resilience for Growth and Equity (Surge)”. This became a venue for them to share their wisdom and experiences on successfully leading small businesses into the digital economy.

At Globe myBusiness’ online event, five remarkable women talked about how their respective groups and organizations have assisted Filipina entrepreneurs and small businesses to shift to online and survive the pandemic. For instance, Eileen San Juan of the Trade and Investment Promotion Center in Cagayan De Oro shared their experience in launching the Ginama Entrepreneurial Center for Women to train and mentor women on social media marketing, customer engagement and the use of online payment tools like GCash.

Adelyn Yucamo of General Santos City’s Economic Management and Cooperative Development Office recounted how the GenSan Kaya Natin portal provided small businesses in the city a local digital channel to efficiently market their products online.

Meanwhile, Cathelyn Torremocha, the acting administrator of Tagbilaran City, described how Tagbo sa Tagbi, then an actual night market, was revitalized into an online food bazaar to provide a safe avenue for local entrepreneurs in the food business to sell their products and sustain their ventures without faceto-face transactions.

Willen Ma of the storied Masuki Mami Restaurant, the popular place for delicious dim sum and mami soup in Binondo, also emphasized the importance of the phone and computer as basic technology tools in pivoting to digital economy.

For Tab Abad of Harem Inc. (Strip and Browhaus), it’s the software and digital tools — such as apps, social media platforms, websites, and cashless e-payment systems, that play a crucial role in making small businesses sustainable in a pandemic.

For more information, visit https:// www.globe.com.ph/business/sme. html#gref.

Women at the helm of successful businesses honored at Globe’s “Pinaypreneurs Rise to the Digital Challenge” webinar: (clockwise from top left) Webinar Host Sonjia Calit, Cagayan De Oro Trade and Investment Promotion Center Local Economic and Investment Promotion Officer Eileen San Juan, Tagbilaran TIDU Officer in Charge City Administrator Cathelyn Torremocha,, trip and Browhaus Managing Director Roberta Abad-Estacion, Masuki Restaurant Chief Executive Officer and President Willen Ma, and City Economic Management and Cooperative Development Office GenSan Cemcdo Project Dev Officer Adelyn Yucamco