New technology keeps vitamins in fresh produce longer
IT has been a common scenario — shoppers excitedly buy fresh produce for the week only to find their purchases wilted or dried out just a few days after storing it in their refrigerator.
Hoping to prevent this scenario — which often lead to food disposal — appliance brand Beko has launched in Philippine market its HarvestFresh, a refrigerator technology that preserves the freshness and vitamins of fruits and vegetables longer.
The technology uses three colors — green, blue and red — to mimic the 24-hour sun cycle and natural sunlight. This combination simulates the day light cycle–including times of darkness to recreate a natural living environment for fruits and vegetables.
This technology helps maintain vitamin A and vitamin C levels in fruits and vegetables much longer, for up to five additional days, as verified and approved by Total Quality Assurance provider Intertek Laboratories.
Vitamins are key for boosting the immune system and providing natural antioxidants to protect the body from disease.
During the first four hours of the HarvestFresh cycle, the crisper lights will shine blue, mimicking dawn and the first light of the day. This is followed by two hours of green light replicating midday, and a further six hours of red light imitating the more muted tones of dusk. The drawers then turn dark for 12 hours to represent nighttime.
“Consumers’ preference for natural and healthy food is no longer just a growing trend. It is a way of life. HarvestFresh is part of our commitment to doing all we can to help make their lives easier and healthier,” said Gurhan Gunal, Country Manager of Beko Pilipinas Corporation.
Finally, HarvestFresh not only preserves vitamin content, but also helps keep fruit and vegetables fresher. As such, the number of instances needed to go out and shop for food can also be reduced. This is very important in these times, particularly as the public has been urged to stay at home if they can.