JAMES REID’S CARELESS MUSIC SIGNS TWO MORE STERLING ARTISTS
INDEPENDENT record label Careless Music has definitely planted dynamic and determined roots in the Filipino music scene, since sparking continued dialogues for change to keep the music industry thriving. Now considered trendsetters in the local scene, their output shows other possible ways in which music is created, disseminated and consumed, which may eventually be the very keys to unlock the door for Filipino artists to crossover to the international arena.
Among Careless’ major achievements label’s priority remains to be despite the pandemic are the artist. As such, he reiterated the back-to-back projects of actress-singer Careless’ commitment to persist Nadine Lustre via as a platform where artistry can “Wildest Dreams” and the “Soda” freely grow with the support of campaign of label founder and equally passionate producers to chairman James Reid.’ guide and help them.
Over a maiden digital trade “I founded Careless back in launch in March, however, Reid 2017. Our very first project was was clear that before the bigger ‘Palm Dreams’ where it was very goal of going international, the important to me to have creative control of my own music. Since then, I was able to work with a bunch of amazing artists and amazing creatives. In 2019, we were able to go completely independent, and it’s been my dream since then to be able to give that same opportunity to the other artists who’ve signed with Careless Music,” the erstwhile movie and TV star explained.
Reinforcements
True to his word, Reid welcomed two new acts to Careless at the trade launch, starting off with Jolianne, a17-year-old R&B-pop singer-songwriter from Cebu City. The young rising star may be familiar from the second season of “The Voice Kids Philippines” in 2015, as well as opening the concerts of Air Supply, Michael Learns to Rock and Stephen Bishop thereafter.
On March 26, Jolianne dropped her first single and music video under Careless entitled “Sublime.”
Next up joining Careless is A-Team, which is considered by many to be the premier dance crew in the Philippines following their big win at the 2014 World Hip-Hop Dance Championship in Las Vegas, USA. Crowned the Megacrew champions, they remain the first and only Filipino team to bring home the gold in the said division.
A-Team is headed by award-winning and highly recognized hip-hop dance coach duo, Angelica and MJ Arda, better known as The Ardas.
“We have nothing but gratitude to [Careless Music CEO] Jeffrey [Oh] and James for welcoming us into this amazing family. Moving forward, we are more than excited and hyped to embark on this new journey with Careless,” MJ said at the event.
“A-Team was founded in 2011 with 12 members. Fast forward to 2021, we are now celebrated world champions and have been blessed enough to be invited to compete, perform and teach all over the world in amazing countries. With Careless, we
are excited to elevate dance in its truest form not just in the community but also in the industry,” seconded Angelica.
Marking the team’s 10th anniversary by becoming Careless Music artists, A-Team believes they are now closer to their dream of creating original music and scoring for their performances. With this, they are all the more hopeful in promoting dance as a standalone performance art in the Philippines, and with the label’s support, pursue their vision in positioning the Philippines as a Dance Capital of the World.
Onward moving
Moving forward, Reid announced he is set to drop the second and third singles following January’s Soda in May and June, respectively.
Lustre, on the other hand, continues to revel in the success of her first-of-its kind visual album, “Wildest Dreams” from October 2020, and is excited to mount a solo concert in May via Kumu as a follow up, as well as a “Wildest Dreams Concert Movie” in August. Rounding up their
artists, Reid finally announced new projects for Luka (formerly Astro Kidd) and Massiah as well.
Luka is a Sudan-born hiphop musician who has opened for notable international acts such as Asap Rocky and Khalid, while Masshiah — also a hiphop and R&B artist, with the lively bounce of Afrobeats for a trademark — has been featured in 88rising’s Philippine-based project, Paradise Rising.
This pair of artists like the rest of Careless’ roster are due to release singles in this second quarter of 2021 in the lead up to their all-star culminating concert in September.
Into the future
Ever proud for the company’s recent achievements, Careles Music CEO Jeffrey Oh, said he is very excited to boost content creation come October once everyone’s singles have been released, promising fans much more experience from their artists.
“The pandemic has been a very difficult time for all of us — lives have been lost, plans have been derailed, yet we remain hopeful. This is a new chapter for Careless and we are more than excited to help Philippine music take it to the next level. Let’s shape culture together,” Oh ended on a high note indeed.