PGA Tour offering $40M in bonus to top stars
THE PGA Tour is awarding a $40 million bonus pool to the top 10 players who move the needle in golf, regardless of how they perform inside the ropes.
Some of the top players and managers have loosely hinted at the plan, called the “Player Impact Program,” since the start of 2020. That was right about the time a concept known as the Premier Golf League funded in part by Saudi money was trying to lure the top players to join an international tour.
Rory McIlroy and Brooks Koepka were among the first players to say they were not interested in the league, which again met with key managers last month without making any headway.
Golfweek was the first to report the Player Impact Program started in January. The payout goes to the top 10 players for the year, determined by an accumulative score measuring popularity through such metrics as Q Rating, Google searches, Nielsen Brand Rating on how a player’s exposure helps sponsors and Meltwater Mentions (frequency of player coverage through various media platforms).