McDonald’s PH resilient during Covid-19 pandemic

LEADING quick service restaurant giant Golden Arches Development Corporation (McDonald’s Philippines), majority owned and operated by its Chairman and Founder Dr. George TYang and President and CEO Kenneth Yang, has carefully navigated the 2020 pandemic through its core commitment to its people and relentless pursuit to provide a frictionless customer experience.

Despite the many challenges posed by the pandemic, McDonald’s was able to leverage its business fundamentals with its safe operating culture, strong brand and community involvement, reinforcing its support to its people (employees and customers) and fortifying its strategic investments prior to 2020 to accelerate business segments like McDelivery and Drive Thru this year.

At the onset of the lockdown, McDonald’s was quick to launch the McDonald’s Kindness Kitchen through the Ronald McDonald House Charities, during the enhanced community quarantines by re-purposing the kitchens of its stores that were temporarily closed to prepare the meals of its beneficiaries, especially frontliners who work tirelessly to keep people safe, as well as communities who remain embattled and experience hunger.

Having malasakit ingrained in the company’s values, the QSR giant has served over 460,000 meals to 229 communities, 26 non-government organizations, 133 government agencies, over 250 hospitals, and 61 quarantine centers nationwide to date, and is committed to continue to serve more meals in 2021.

Pursuant to its commitment to people, McDonald’s also launched its M Safe program to ensure the safety of its employees, offices and its restaurants in order to serve customers across its different touchpoints safely. It was through the program that the company continued to operate its restaurants safely amidst the quarantine restrictions.

The QSR giant also announced that it will be providing free Covid-19 vaccines for its employees to help the government accelerate the national vaccination program.