The Manila Times

Huawei to help promote PH tourism

- FAYE ALMAZAN

GLOBAL tech firm Huawei entered into a memorandum of understand­ing with the Department of Tourism (DoT) in a bid to further promote the country’s tourist destinatio­ns, arts and culture to its Huawei Themes app users.

In a statement on Friday, Huawei said that under the partnershi­p, Huawei Themes users will be able to explore local tourist spots, Filipino products and tourism-related events through the applicatio­n.

Huawei Philippine­s Vice President Daniel Guo said the company will curate a series of Philippine-centric wallpapers and smartphone themes, including Philippine landscapes and tourist attraction­s, along with themes created by local artists.

Meanwhile, the tourism department will be the photo contributo­r to provide source images related to Philippine arts and culture.

Huawei said that DoT will also offer domestic tourism vouchers for hotels, attraction­s and tours to Huawei Themes users moving forward.

“Our strategy for the safe and gradual reopening of tourism in the Philippine­s will be greatly supported by this digital content partnershi­p as it will offer Huawei users anywhere in the world with glimpses of our country’s beautiful destinatio­ns and allow them to customize their mobile devices with images of our tourism offerings,” Tourism Secretary Bernadette Romulo Puyat was quoted as saying in the statement.

Puyat and Guo were enjoined by DoT Assistant Secretary Howie Uyking and Huawei Hong

Kong Service Chief Operating Officer Wang Zhihui during the virtual signing ceremony on Friday.

Huawei Themes is one of the first self-developed apps by Huawei Mobile Services and achieved over 1.8 billion of themes download in 2020.

 ??  ?? Tourism Secretary Bernadette Romulo Puyat (top right) and Huawei officials have executed a memorandum of understand­ing for the global telecom firm to help promote the country’s tourist destinatio­ns, arts and culture to its Huawei Themes app users.
Tourism Secretary Bernadette Romulo Puyat (top right) and Huawei officials have executed a memorandum of understand­ing for the global telecom firm to help promote the country’s tourist destinatio­ns, arts and culture to its Huawei Themes app users.

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