Alfamart, Minute Burger partner to serve residential market better
ALFAMART Philippines first caught Minute Burger’s attention in 2018 as the super minimart had been aggressively expanding through the Calabarzon (Cavite, Laguna, Batangas, Rizal and Quezon) area via partner tie-ups.
Minute Burger Site Development Manager Ricardo Santos saw an opportunity and started a partnership with Alfamart to make location hunting easier for their franchisees.
“Part of our strategy is to provide local opportunities for franchisees. Minute Burger’s franchise guidelines and procedures are easy to follow and especially adaptable to the needs of the franchisee and the lessors like Alfamart,” he said.
The business model of Alfamart Philippines hinges on cultivating strong partnerships, and this has been a driving force for the company since they started operations in 2014.
“Partnerships have always been one of the key factors to our growth. By working with partners who are just as passionate as we are in giving value to the communities we serve, we were able to open more than a thousand stores in just six years,” Alfamart Philippines COO Harvey Ong commented.
Minute Burger has over 600 branches nationwide – all franchise-owned. Four of those are in Alfamart stores, each in Sumulong, Marikina; Mayondon, Laguna; Tanza Cavite; and Maragondon, Cavite.
“Our partnership with Alfamart has allowed us to channel opportunities, and strengthen our position, enabling us to tap the residential market,” Santos said.
Visit https://www.alfamart.com. ph/do-business-with-us/ for more information about partnership opportunities with Alfamart Philippines.