Smooth integration for successful e-commerce
A SEAMLESS integration of analytical tools, back-end inventory management and proven business advice that takes innovation into account are the secrets for e-commerce businesses, according to digital trading platform provider Etaily.
Toti Wong, chief commercial officer of Etaily, explained why today’s retailers need to be agile, saying, “When the pandemic hit, many of them had to abruptly shift to e-commerce, but most of them had little to no experience on how to operate their online stores.”
Instead of committing overhead resources for an e-commerce crew, these retailers are now turning to Etaily’s end-to-end services as “we have very experienced senior ecommerce specialists who work closely with clients as consultants. They are able to leverage Etaily’s relationships with the marketplaces who have certified us as partners given the high level of service quality we provide to our clients,” he emphasized.
“Etaily understood from the very beginning that e-commerce can only be done right when both worlds — the logic from traditional offline retail and the frameworks from online retail — complement each other,” was Wong’s advice to business owners who are worried about their abilities to negotiate this transformation.
Analytics have transformed the game for retailers, the Etaily executive explained. In physical retail, a storeowner who can’t figure out why his sales aren’t up would go through a time-consuming and costly trial-and-error procedure to fix it.
The analytical technologies used in e-commerce, on the other hand, provide metrics that show the exact reasons for the failure. The owners can then utilize this information to fine-tune their tactics, he highlighted.