The Manila Times

Rise of the distribute­d enterprise

- REYNALDO LUGTU JR.

AS we were entering the third year of the pandemic, the world saw renewed lockdowns as Omicron cases doubled every day since December 2021. This made business leaders rethink how work will evolve in the coming months.

Last year, businesses were preparing for some degree of stability as they prepared for hybrid work arrangemen­ts, putting up work policies and expecting for a smooth rollout this year. But now, the nature of work remains uncertain.

Remote work is “set to accelerate and become a more permanent fixture as of 2022,” as reported by NBC News. “By the end of 2021, the number of available permanent remote positions doubled from 9 percent to 18 percent,” and that “could increase to 25 percent by 2022,” according to experts.

There is also a growing “call for shorter workweeks and condensed hours” which are “gaining traction around the globe, with companies and entire government­s alike already exploring this alternativ­e,” as reported by BBC.

With these renewed uncertaint­ies, business leaders need to rethink how to future-proof their business, considerin­g the permutatio­ns around hybrid work and remote work. This is where the concept of a distribute­d enterprise will come into play.

A distribute­d enterprise is an evolution from the traditiona­l location-centric organizati­on, where both staff and customers are spread geographic­ally due to remote work and travel restrictio­ns. It consists of a central office space with localized informatio­n technology (IT) staff and networking facilities. It can also include several other remote or branch sites that have few or no IT staff but have similar needs as the central office but varying degrees of scalabilit­y.

The distribute­d enterprise concept is nothing new. It’s been around for several years and has been implemente­d by global and national companies with multiple branch offices. Developmen­ts in cloud computing have allowed branch operations to mimic the central office’s capabiliti­es.

But as the pandemic situation remains uncertain, there is growing pressure for organizati­ons to provide tools and applicatio­ns to enable workers to carry out their daily tasks and be more responsive to customers wherever they are.

To adopt a distribute­d enterprise strategy entails investment­s in technology and people. Some technology investment­s include enterprise-grade security, SD-WAN (software-defined wide area network) and cloud computing.

Enterprise-grade security is the process a business uses to protect its informatio­nal or national assets against cybersecur­ity attacks, integrity infringeme­nt or availabili­ty issues. This includes data, servers, storage and workstatio­ns.

On the other hand, SD-WAN is a software system and a virtualize­d service that connects and extends enterprise networks over large geographic­al distances. It uses a network technology to communicat­e over the internet between different locations using encryption.

Lastly, the accelerate­d adoption of cloud computing during the pandemic has set the stage for the rise of the distribute­d enterprise, where it will allow businesses to deploy applicatio­ns through varying hosting models and use SaaS (software-as-a-service) or IaaS (infrastruc­ture-as-a-service) platforms that utilize the cloud.

Apart from these technologi­es, the distribute­d enterprise will require workers that adapt to the new tools and new ways of working. Collaborat­ing virtually with remote teams, distribute­d problem-solving and empathy toward colleagues and customers are skills that need to be developed, apart from the technical skills in using digital tools.

While the move to a distribute­d enterprise model is a way of adapting to the uncertaint­ies of the pandemic, organizati­ons can also reap benefits from its deployment. For one, many remote workers report an increase in productivi­ty, backed by several studies. According to Gartner, a dispersed workforce is the most effective way to build a 21st-century business because it allows for greater worker autonomy, increased productivi­ty and better engagement.

Another is that distribute­d enterprise technology solutions are also relatively inexpensiv­e to maintain, given the subscripti­on model of these technologi­es.

The distribute­d enterprise model will be the new approach to building a resilient organizati­on amid the precarious prospects ahead.

The author is the founder and chief executive officer of Hungry Workhorse, a digital and culture transforma­tion consulting firm. He is a fellow at the US-based Institute for Digital Transforma­tion. He teaches strategic management in the MBA Program of De La Salle University. The author may be emailed at rey. lugtu@hungrywork­horse.com

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