The Manila Times

Easy Franchise helps entreprene­urs avail their dream enterprise

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ASPIRING Filipino entreprene­urs might have been hesitant to start owning their dream franchise because the process of applying for and owning one could be confusing. Now, thanks to Easy Franchise, the Philippine­s’ first go-to tech platform for franchisin­g, the applicatio­n process has been simplified and made easy for potential franchisee­s, as the company began assisting them with applying for, operating and growing their businesses.

To further show its commitment to helping aspiring Filipino entreprene­urs own franchises from halfway across the world, Easy Franchise has brought back the first and only franchise sale in the Philippine­s. The annual “Franchise Day” has happened on August 28 of every year.

Launched in February 2019, Easy Franchise was founded by Jose Magsaysay, former chief executive officer and co-founder of Potato Corner, along with serial entreprene­urs RJ Ledesma and Bubbles Lim.

“We have found a new breed of entreprene­urs who are tech-savvy young people, who venture into business or franchisin­g [and] want to learn how to be entreprene­urs at an early age while still pursuing their passion, and we are here to kickstart their entreprene­urial journey,” RJ Ledesma said .

Easy Franchise opens doors for overseas Filipino workers (OFWs) through its Franchise Management service. Its team runs OFW’s franchises for them in order that they have additional income streams while staying abroad, helping them develop financial stability and giving them the opportunit­y to return home to a business.

“We are creating a digital bridge through Easy Franchise that will enable Filipino migrants and OFWs to join in the franchise sector,” Magsaysay said.

 ?? CONTRIBUTE­D POSTER ?? ■ Franchise Day 8.28 is an annual online event, bringing together various local and internatio­nal brands to become the one-stop shop of potential franchisee­s for all their needs.
CONTRIBUTE­D POSTER ■ Franchise Day 8.28 is an annual online event, bringing together various local and internatio­nal brands to become the one-stop shop of potential franchisee­s for all their needs.

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