The Manila Times

PLDT, SMART VOW FOCUS ON IMPROVED CX

- FRANCIS EARL CUETO

INTEGRATED telecom company PLDT and its wireless subsidiary Smart Communicat­ions Inc. (Smart) reiterated on Thursday their commitment to deliver reliable, secure and affordable fiber and mobile broadband connectivi­ty to Filipinos across the country.

“Part of our commitment to further elevate customer experience is delivering quality connectivi­ty at price points that meet our customers’ needs,” Emmanuel Lorenzana, PLDT chief customer advisor, said.

“This includes offering a wide range of fiber and mobile packages that enable our customers to sustain their hybrid work set-ups, operate businesses, participat­e in online learning, stay connected with friends and loved ones, and stream their favorite shows — whether at home or on-the-go.

PLDT Home remains to be the fastest broadband service in the Philippine­s. The global benchmarki­ng company Ookla announced that PLDT Home won over all major internet service providers in the Philippine­s for the fifth consecutiv­e year at the Ookla Speedtest Awards First and Second Quarter 2022.

Smart is the first and only local mobile operator to be recognized as the Philippine­s’ Best Mobile Network by Ookla. To earn this citation, Smart led in two crucial Ookla Speedtest Awards categories, namely Fastest Mobile Network and Best Mobile Coverage in the first two quarters of 2022.

The PLDT Group continues to invest in its network, having spent P518.5 billion for the last 10 years up to 2021. Network-related initiative­s made up the bulk of the P89 billion spend for 2021.

With the recent spate of smishing attacks, PLDT and Smart are actively fortifying and ensuring the resiliency and sustainabi­lity of their cybersecur­ity systems, a key part of the PLDT group’s broader program to further elevate the quality of customer experience by protecting customers from cyberthrea­ts.

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