Ascott unveils Citadines brand refresh
CAPITALAND Investment Limited’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott), unveils the refresh of its fastest growing brand, Citadines, with 80 properties under development across 56 cities.
Ascott acquired the Citadines chain in Europe in 2004. It has since tripled its portfolio with 104 properties in operation, including its latest flagship property, Citadines Raffles Place Singapore, in the heart of the city’s financial district.
Citadines, which means “city dwellers” in French, strikes a chord with travelers who seek quality city living.
With the tagline “For the Love of Cities,” Citadines offers travelers the comfort of a serviced residence and the flexibility of a hotel.
The refreshed brand is anchored upon the commitment to provide guests with the best of city living while inspiring them to live, work and play in infinite ways.
With a sharpened brand purpose, guests can still look forward to the reliability that comes with the familiarity of the Citadines hospitality while collecting enjoyable memories in every city where Citadines is present.
“Citadines is an important brand in Ascott’s portfolio and we look to aggressively expand its footprint in key cities around the world. We have always believed in the market potential of aparthotel living,” Ascott Managing Director for Brand and Marketing Tan Bee Leng said.
“Over the past few years, the serviced apartment business has transformed. We have likewise pivoted our offerings toward a hybrid model that would not only allow us to offer the option of both hotel rooms and serviced residences, but also a robust program that better caters to the lifestyle needs of our guests,” she added.
A regional TikTok campaign will kick off on Sept. 27 across eight markets: Australia, France, Indonesia, Japan, Philippines, Singapore, the United Arab Emirates and Vietnam.