Decathlon Philippines opens a new store in SM Fairview
GLOBAL sports retailer Decathlon continues to expand its local footprint by opening a new concept store in SM Fairview.
The store will be the sixth one in the country and the third store in partnership with SM Supermalls.
Covering more than 2,000 square meters, customers will be able to shop, test, and buy a wide variety of products for over 70 sports. It incorporates innovative omnichannel features into the traditional store experience.
“We are happy to celebrate yet another milestone in our partnership with SM Supermalls with a brand new concept store at one of the busiest malls in Quezon City,” Hans Iff, chief executive officer of Decathlon Philippines, shares. “We believe in sports as a main catalyst of sustainability, overall health and well-being, and in line with our mission to make sports accessible to the many, we look forward to helping even more Filipinos discover, rekindle, and pursue their love of sport.”
Steven Tan, president of SM Supermalls, shares: “With health and wellness now relevant more than ever, Filipinos have placed much value on having a healthy lifestyle. We are delighted that Decathlon has continued to grow with us here at SM Supermalls, with its latest branch at SM City Fairview.”
“Our concept store is built with the Filipino omnishopper in mind,” says Janella Landayan, Decathlon Fairview store leader.
Decathlon Fairview has been awarded the EDGE green building certification, ensuring that the store demonstrates high-environmental performance in terms of water, energy and materials efficiency.
This award makes Decathlon Fairview the first-ever mall store in the whole Philippines to reach this level of environmental certification.
For more information, visit www. decathlon.ph. Follow Decathlon Philippines on Facebook and Instagram.