PIVOTING TO E-COMMERCE
Lazada Chief Executive Officer Carlos Barrera and Federation of Filipino Chinese Chambers of Commerce and Industry Inc. (FFCCCII) President Dr. Henry Lim Bon Liong lead the ceremonial signing of the memorandum of understanding between Lazada PH and FFCCCII held at the Kamuning Bakery in Quezon City on Thursday, Nov. 24, 2022. The partnership outlines the e-commerce platforms strong commitment to make it more accessible to Filipino Chinese sellers and entrepreneurs who aim to pivot their back-andmortar business online, a testament that shopping on online platforms remains a cornerstone of the Filipino buyers journey despite markets opening and Covid-19 restrictions.