The Manila Times

Globe Business helps MSMEs achieve success one gift at a time

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FOR the country’s micro, small and medium enterprise­s (MSMEs), the Christmas season presents opportunit­ies as Filipinos celebrate the holidays this year with greater freedom to go out, get together, and of course, shop.

It is also that time of the year when entreprene­urs face the most challenges: from tracking and fulfilling orders to managing logistics and keeping inventory. This is why since 2017, Globe Business has been hosting its annual Christmas tradition Gift Local to advocate its support for local businesses.

“We host Gift Local every year to serve not just as a platform for MSMEs to reach more customers during Christmas, but also as a means to make them experience the lasting impact of digital innovation­s in growing their businesses,” said Angie Po, product marketing head of MSME Group, Globe Business.

Now in its third year, Gift Local Live Selling will feature partner MSMEs and their local products on December 2, 7:30 p.m. via the Globe Business Facebook page.

Among participat­ing merchants are Kapelipino, Daniel Baker, OLLOCAL PH, Lumi Candles, Big Al’s, Bayongciag­a, Artisanat Handmade, Kurimu, Magkawas Beauty and Wellness OPC, Witty Will Save The World, Michee Mich, Terralane Ph, Cubo Essentials and Habi Lifestyle.

Participat­ing Gift Local merchants get a chance to use ChatGenie, which helps scale up their enterprise­s online during this busy season.

ChatGenie is an In-App Commerce Platform that allows MSMEs that currently get orders manually via chat on Facebook, Instagram, Viber, and GLife on GCash to have an organized online store in these top apps.

With this offer, MSMEs can enjoy the benefits of a Starter plan for free with no purchase commitment until the end of the year, including a messenger store function even after the live selling event.

 ?? CONTRIBUTE­D PHOTO ?? n Gift Local products
CONTRIBUTE­D PHOTO n Gift Local products

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