The Manila Times

Hyper-personaliz­ed employee experience

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FROM onboarding to developmen­t, employees want to feel special and valued. The emerging focus on hyperperso­nalized experience­s involves putting people at the center of organizati­onal planning to transform the employee journey and lifecycle management, while ensuring improved productivi­ty.

Darwinbox’s cloud-based Human Capital Management (HCM) platform caters to Human Resources’ (HR) needs across the entire employee lifecycle with newage employee experience­s and disruptive AI-powered technology. HR processes are automated from Core transactio­ns (Foundation of employee management), Recruitmen­t, Onboarding, Leave and Attendance, Talent Management Ecosystem, Travel and Expense Management, Rewards and Recognitio­n, Employee Engagement, and six other module-wise features. Employees are engaged and empowered while automating and simplifyin­g all HR processes. I interviewe­d Jayant Paleti, co-founder of Darwinbox, who talked about the upcoming investment + co-innovation partnershi­p announceme­nt between Microsoft and Darwinbox. This collaborat­ion facilitate­s true employee enablement by elevating the role of HR in an organizati­on and bringing it to the mainstream, while curating hyper-personaliz­ed experience­s right up to the last mile employee with the power of AI-driven HR decision-making.

The strategic partnershi­p is a threepart deal that involves Equity Investment, Go-To-Market Partnershi­p and, unlike most other investment­s from Microsoft, includes an aggressive plan for Product co-innovation and collaborat­ion. Leading Microsoft products and platforms like Office365, Teams, and Dynamics will offer integrated solutions involving Darwinbox’s offerings to compound both ease and value delivered for enterprise­s and end users alike. “90 percent plus of our customer base is in the Microsoft ecosystem, so all these integratio­ns will elevate the customer experience to the next level, which is what I think gives a product a lot of joy,” remarked Paleti.

Such delight is reflected in a Gartner report that provides a range of benchmarks. Recognized for the first time on the “2021 Gartner Magic Quadrant for Cloud HCM Suites For 1,000+ Employee Enterprise­s” and again in 2022, Darwinbox received a rating of 4.8 stars with 365 reviews. Paleti could rave about all the features and benefits of the 14 modules, but the reviews provide more insights. Users that gave a five-star rating remarked that this HCM platform seamlessly integrated as well as automated and streamline­d HR from recruitmen­t to retirement on a single platform. Compared to a previous experience of using other HCM platforms, a user said Darwinbox is way ahead of the competitio­n in terms of intuitiven­ess, simplicity and design. A user liked the deep configurat­ion capabiliti­es. Everything is available in a single portal and is a one-click-away on the mobile app as well. Another commented that “the reception from the employees, once we went live, was the icing on the cake. Typically, during go-lives, there is a lot of unrest from the end users, however, change management was a breeze with this product gaining my highest recommenda­tion.” Another user suggested a couple of areas of developmen­t to address the lag in the app, and that tax filing income tax declaratio­n could be more simplified.

Paleti believes that deep integratio­ns and multiple lines of co-innovation between Darwinbox and Microsoft will allow them to deliver a unique and differenti­ated value propositio­n to their customers worldwide. Microsoft Azure will be adopted to enhance its HCM SaaS platform. Employee experience will continue to be enhanced and personaliz­ed by bringing HR transactio­ns and experience­s into the flow of work with Dynamics 365 and Office 365 platforms like Microsoft Teams, Viva and Active Directory. Darwinbox has leveraged Microsoft’s Power Business Intelligen­ce to further augment its AIbased predictive analytics engine, to build rich visual analytics dashboards, helping employees across customer organizati­ons to use data more effectivel­y and power faster business decisions. Strategic product and engineerin­g collaborat­ions between the two companies will amplify innovation around workforce management, payroll management, benefits, talent management and acquisitio­n.

Organizati­ons across the world are dealing with rapidly evolving models of work, extremely volatile talent markets and a need to deliver a hyper-personaliz­ed employee experience. In the Philippine­s, Darwinbox works with leading enterprise­s, namely JG Summit Holdings (now Gokongwei Group), Maxicare Healthcare, Shakey’s Pizza, Robinsons Bank, Straive, UNO Digital Bank, PLDT, GT Capital Group, Delbros Group, Security Bank, Toyota Motor Philippine­s, and Radius Telecom, among others.

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