Coca-Cola encourages collection, recycling of PET bottles in fiestas
COCA-COLA Beverages Philippines Inc. (CCBPI) — the bottling arm of the company in the country — activated “Tapon to Ipon: Basta Klaro, Panalo!” pop-up booths in Cebu and Iloilo and collected over 400 kilos of post-consumer clear plastic bottles, toward helping hold wastefree festival celebrations.
“Tapon to Ipon” is CCBPI’s nationwide collection program for post-consumer polyethylene terephthalate (PET) plastic bottles, with bottles from any brand accepted as long as they are clear.
The company deployed pop-up booths at the Sinulog and Dinagyang Festivals, kicking off the nation’s fiesta circuit along with a new phase of the campaign to raise awareness of the value of used clear PET plastic bottles and recycling.
“We maximize every opportunity to bring ‘Tapon to Ipon’ to more communities across the Philippines. We bring our program where we can and integrate them with our selling activities. As our consumers enjoy our refreshing beverages and celebrate with their family and friends, we make it possible for them to return their used plastic bottles for recycling,” Coca-Cola Beverages Philippines Inc. CEO and President Gareth McGeown said.
Through “Tapon to Ipon,” consumers can drop off (tapon) their used clear PET plastic bottles of any brand and get incentives in return (ipon). To further incentivize the public to participate at the fiesta pop-up booths, participants received Coca-Cola products for every 15 clear used PET bottles.
Tapon to Ipon is anchored on CocaCola’s global World Without Waste commitment — to collect and recycle the equivalent of every single bottle and can that the company sells by 2030.
Its recycling bottle-to-bottle recycling facility PETValue Philippines is now 100 percent operational in General Trias, Cavite with the capacity to process approximately two billion pieces of clear plastic bottles made from PET material.