Digital trends to help businesses
DIGITAL transformation has substantially evolved in recent years, assisting many businesses and industries to recalibrate their operations to overcome the challenges and thrive post-pandemic.
Telecommunications company Eastern Communications believes that many companies have started embracing the concept of digitization. This belief is aligned with the International Institute for Management Development (IMD) research which reported that the Philippines improved in terms of competitiveness in shifting to digital technology as a catalyst for economic transformation. Providing increased efficiency and enhanced operations, digital transformation helps businesses drive growth through the pandemic aftermath and unforeseen economic situation.
To sustain this momentum and push forward, Eastern shares five key digital transformation trends to help Filipino businesses evolve every day in 2023.
Big shift to cloud computing
As anticipated, businesses are observed to shift more of their data to the cloud. In fact, according to Statista’s research, the revenue in the Philippines’ Public Cloud market is expected to reach P46.14 billion ($844.70 million) in 2023.
The local telecom encourages cloud computing adoption because it lowers IT operating costs, enhances the time-to-value and agility of business operations, reduces data loss, and fosters better organizational collaboration.
Remote working, hybrid network
The pandemic has enabled businesses to adapt hybrid and remote work setups resulting in location convenience, cost efficiency, and employee flexibility and safety. Thus, requiring more reliable connectivity and hybrid network solution providers to ensure that stakeholders could simultaneously access data across devices and locations.
With the advent of remote work, there is a need for alternative connectivity solutions to cater to far-flung areas across the Philippines. Eastern offers its Teleworker Gateway solution which offers a secure, office-like experience at home with Wi-Fi that is always connected, and its internet via Very Small Aperture Terminal (VSAT) product, to serve a reliable internet connection wherever you may be via satellite technology.
Enhanced cybersecurity
With the rapid rate of digitization in the country, cyber threats will conversely continue to grow exponentially, incurring the demand for increased cybersecurity protection.
According to research by Tessian, cyberattacks aggressively increased over the past 12 months in 2021. Cybersecurity awareness is critical to prevent the onslaught of threats and attacks.
Eastern believes that evolving cybersecurity measures are critical in combating rapidly advancing cyberattacks. From being the first telco provider to offer the all-inone enterprise and connectivity solution Secure Access Service Edge (SASE) in 2021, Eastern intends to launch more flexible solutions and grow into a stronger Managed Security Service Provider (MSSP) in the future.
Rise of AI
Within the last decade, Artificial Intelligence or AI has become a relevant topic when it comes to technological trends. AI is efficient and effective in creating new business opportunities in the digital age and better services, including shorter turnaround time, reduced errors, and personalized AIto-customer interactions.
As it saw tremendous developments in 2021, AI and machine learning also became huge trends in software as a service (SaaS) cloud security services as these facilitated automated threat detection.
Based on FinancesOnline, the popular SaaS currently represents the largest world market segment for public cloud service and is expected to reach $623 billion by this year at a compound annual growth rate of 18 percent.
Eastern Communications will continue to develop its SaaS products in the future to assist businesses in adapting to the ever-evolving digital environment.
Future in the metaverse
The Metaverse refers to an expansive and immersive future vision of the internet. In particular, the metaverse is the vision of a digital universe that exists alongside and seamlessly blends with our actual universe.
The adoption of the Metaverse enables businesses to take work, recreation, shopping, and socializing to a whole new level. Highlighting several sectors such as finance, real estate, construction, and retail, metaverse could improve employee and client experiences by transforming traditional business processes into immersive ones.