Sun Life seeks to boost Vis-Min area leadership

SUN Life of Canada (Philippines) is looking to maintain its market leadership in Visayas and Mindanao via wider coverage and new clients.

Sun Life president Alex Narciso over the weekend said the expansion — to be done via new offices in various regions and additional financial advisors — would happen over the next three to five years.

“Acquiring new clients while also deepening our relationship with the ones we are currently serving both lead towards our vision of a brighter future for more Filipinos,” Narciso said in a statement.

“And with a stronger presence in Visayas and Mindanao, we will be in a better position to make this happen,” he added.

Narciso said recruiting more financial advisors would also provide career and business options for those who might have been displaced by the economic impact of the Covid-19 pandemic.

Narciso said he was seeing a younger agency force in the Visayas and Mindanao, with 75 percent of advisors comprised of millennials and Gen Zers.

“This has allowed us to reach out to the younger generation of Filipinos and build the foundation of a lifetime partnership with them,” he said. “We’re excited to further expand this demographic.”

To deepen relationships with existing clients, Sun Life said it had designed a client journey anchored on the four pillars of financial security: liquidity, health and protection, wealth accumulation, and wealth transfer.

Priority segments have also been identified and these include business owners, employees and professionals, high net worth clients, and overseas Filipinos who are currently in the country.

Specialized programs and solutions to meet their goals and specific needs have been developed, Sun Life said. These efforts are complemented by the company’s digital transformation, which has not only made transactions more convenient but also resulted in more opportunities for engagement.