NutriAsia, Green Rebel launch plant-based offerings
NUTRIASIA, the country’s biggest manufacturer of condiments and sauces, and Green Rebel, Southeast Asia’s leading plant-based food tech start-up, formally announced their partnership with the launch of an exciting and healthy array of plant-based, shelf-stable and frozen products at Apartment 1B, BGC on March 20, 2024.
The launch event, “Dare to be be li-meat-less,” was a celebration of innovation, sustainability and culinary excellence, highlighting the dynamic synergy between NutriAsia and Green Rebel and marking the food tech’s official entry into the Philippine food market.
Since 2020, Green Rebel has been winning over consumers with Asian-flavored, whole-cut and plant-based meat that was clean-labeled and made with natural ingredients.
Having built an enduring legacy of innovation in the condiments category, NutriAsia welcomed the partnership with Green Rebel as part of its growth strategy.
Green Rebel products came with strong nutrition profiles, high protein and fiber content with up to 50 percent less saturated fat, 30 percent less calories, and 0 cholesterol, compared to traditional meat products.
Theses were especially designed for consumers with a busy lifestyle, as these products were ready-tocook and took less than 10 minutes to prepare.
Green Rebel plant-based abd shelf-stable products such as Indonesian Rendang Curry, Blackpepper Steak Bites, Korean-style BBQ Slices and Thai Green Curry will first be made available in select
Robinsons, Landmark and The Marketplace branches.
Meanwhile, frozen products such as Steak, Beefless Bites, Crispy Fried Chick’n and Rybs would be
available through NutriAsia Foodservice Accounts.
Visit the websites and social media pages of Green Rebel and NutriAsia to stay updated.