Mitsubishi Motors PH records highest sales volume in FY 2023
MITSUBISHI Motors Philippines Corp. (MMPC) recorded highest annual sales volume for the fiscal year (FY) 2023 with 81,473 units sold from April 2023 to March 2024. With this volume, MMPC was able to secure 18.5-percent market share in industry.
Compared to the previous fiscal year, MMPC recorded a significant sales growth of 34 percent from its 60,630 units sales last FY 2022. Notably, the Mirage, Xpander and L300 emerged as the top-selling models, respectively, leading the sales charts for MMPC.
With the higher production capacity of its plant in Sta. Rosa, Laguna, MMPC was able to locally produce more CKD (completely knocked down) units and sell 26,139 units of Mirage and 13,101 units of L300. The Mitsubishi Xpander had also been hailed as the best-selling multipurpose vehicle this year with its 24,178 units sales volume as certified by Chamber of Automotive Manufacturers of the Philippines Inc.
MMPC’s sales growth could be mainly attributed to the competitive promotions implemented, new product and Special Action Models offerings and strategic marketing campaigns. The timely introduction of the All-New Triton in January 2024 contributed to the remarkable sales growth.
Furthermore, through several initiatives such as the MMPC 60th anniversary expo and All-New Triton Go Beyond Limits Tour in different key locations, to name a few, MMPC was able to reinforce excellent customer experience for all its models.