Heart Evangelista is one ‘comfydent’ woman
HEART Evangelista, admired for her sense of style, is often hailed as one of the fashion icons in the Philippines. Despite her prominent status, she remains open about her imperfections and her journey to self-acceptance, serving as a source of inspiration for others to embrace their true selves.
In her recent launch as the newest ambassador for Avon Intimate Apparel, the 39-year-old emphasized the importance of forgiving oneself and being comfortable with imperfections.
“It’s all about experience in life. When I was younger, I wasn’t very forgiving with myself, I was hard on myself and as you get older, you sort of love yourself more. So your confidence strengthens,” she said in an interview.
She further acknowledged that while she may not feel good about herself all the time, she has learned to be immune to negative comments and focus on empowering herself and others.
“Some people think that just because you’re on Instagram, you’re perfect and never make mistakes. I try very hard to empower women because I’m being genuine. Sometimes I don’t feel good about myself, especially on social media. When you put yourself out there, you open yourself up to all the comments, but I feel like I’m very immune. I’m stronger now, so it’s definitely empowering to use what I have or what I’ve learned in my life to inspire and help other women,” Evangelista explained.
As the newest ambassador, her message indeed aligns perfectly with the brand’s values of body inclusivity and empowerment as she’s able to use her platform to inspire confidence and self-love.
“Avon is not just about the shape, it’s about your personality, it’s about owning your truth, embracing your flaws, forgiving yourself, being kind to yourself and I feel like it’s the whole package. So when they say it’s about women empowerment, it’s also for
myself, to empower myself even more so it was a no brainer for me to accept,” she expressed.
Apart from unveiling Evangelista as their ambassador, the brand also launched the new revolutionary 360° Comfort System, Avon’s latest collection ensures that women can feel “comfydent” in their own skin.
The newest Intimate Apparel features all forms of comfort and evolves with the changing needs of women – it’s made of a lightweight, soft, and smooth fabric that’s breathable for all-day relief. It comes in essential colorways in versatile silhouettes that flatter every body type. Made with high-stretch materials that allow women to maximize freedom of movement while shaping and supporting the body snugly but not too tightly.
“This is my first undergarment endorsement, and I am proud that it is with Avon, a brand that
celebrates all kinds of bodies and reminds women that they can achieve anything they set their mind to. Excited to show you how I style this new collection,” Evangelista shared.
To celebrate, the brand held a benefit fashion show and concert that aims to provide a platform for women to embrace their power, own their narratives, and strut the runway with the new collection. Strengthening its advocacy, all proceeds from the event go to partner organizations that support breast cancer awareness and the fight to end violence against women and girls.
The fashion show for a cause features an all-women ensemble of singers, dancers, and real-women models, among others. Headlining the show were performers Kiana Valenciano, Deny, Peaceful Gemini, and spoken word artist Beverly Cumla.